The Smart Insights Content Marketing Matrix: How To Create Content That Converts

Smart insights content marketing matrix is a great way to create content that converts. By using this method, you can easily create content that is both interesting and informative. So, if you’re looking for a way to improve your content marketing strategy, be sure to check out the rest of this article.

Define the problem you’re solving

For a prospect, an issue can be a reason to make a purchase—or not. They might be considering a new product line and need to research whether it’s compatible with their current equipment or to determine if they can make a switch without having to go to a new vendor altogether. What if they’re researching a new CRM system and need to determine whether their current solution is compatible? Or they’re looking for a new job and need to research whether the company has a diversity hiring initiative. Any issue can be a problem that needs solving.

My dog barks at everything

It’s not a lot of fun for you to be woken up every time someone rings the doorbell, or for your pup to start barking when someone drives a car down the street. If you want to train your dog not to bark at things, you need to start by knowing what causes your dog to bark in the first place. For example, if your dog barks when you approach the door because there’s something on the other side, you need to train them not to be afraid.

My cat hisses at me

If your cat is hissing at you, and it’s making your life miserable, you have a problem. Fortunately, the solution is pretty easy. If you can learn to understand your cat’s body language, you can work with him to help him understand that this behavior isn’t acceptable. When you understand why your cat hisses, you can help alleviate the problem.

I can’t get my phone to work

The first thing I’d do is make sure the problem isn’t a simple fix. If the phone is off, make sure it’s charged. If you can, replace the battery. If not, see if you can find instructions on how to do this. Next, make sure all the connectivity options are set up correctly. For example, if you are using a WiFi connection, make sure the WiFi setting is turned on. If you are using a cell phone connection, make sure your phone is on the same carrier as your router. If you are using Bluetooth, make sure it is turned on.

Understand your buyer/client needs

One of the biggest mistakes businesses make when creating content is that they focus too much on what they want (the topic of the content). In order to create content that converts, you need to understand your buyer/client needs and what outcomes they need to experience. This will guide you on the type of content you should create. If you don’t know what your buyer’s needs are, you will likely create content that doesn’t solve their problem or answer their questions.

smart insights content marketing matrix

What problems are you trying to solve?

This allows you to understand how your buyer thinks and what they are trying to accomplish. It helps you understand their pain points and what they are looking for. Are they looking for information or are they looking to make a purchase? Knowing the buyer’s intent allows you to create content that helps them solve their problem or accomplish what they are looking to do.

What is your current situation?

Before you create any content, you need to understand your current situation. What are your current challenges and goals? Have you been in business long enough that you’ve built a loyal customer base? Have you recently gone through a growth spurt? Are you looking to up your game in certain areas? Knowing your current situation will help you create content that will resonate with your current customers and help you grow.

What is your budget?

Knowing your budget will help you create a content marketing plan that matches your goals and your available resources. If you just signed a six-month contract with your company, you may not have the budget to create a monthly content marketing plan. Instead, create a quarterly plan that includes a few high-value pieces and a bunch of smaller pieces that can be promoted during the remainder of the year to encourage more bookings.

What is your timeline?

Knowing your buyer’s timeline is key to creating content that will help them solve their problem and reach their goals. If you’re trying to sell a product, for example, and your buyer is planning to purchase a product in the next month, then you might want to include helpful information about a new product that just hit the market. But, if your buyer is planning to purchase a product in the next year, you might want to focus on something else entirely. The point is, you need to understand your buyer’s timeline to craft the right content to attract them and help them solve their problem.

What is your comfort level?

Your comfort level can help you decide what type of content you want to create and if you will be able to produce it consistently. For example, if you’re not a strong writer or are new to the content marketing world, you might have a more informational or technical approach to your content because it’s easier for you to create. However, if you’re more comfortable with writing sales-driven content, you might want to create a specific buyer persona and find a way to incorporate that type of content into your content marketing strategy.

Understand the challenges your buyer faces

The buyer is a person and they have different personalities, priorities, and challenges. They have different motivations and challenges in different situations and at different points in the buying cycle. This is why you need content marketing to work for them, and the content needs to be relevant to their priorities and the state they’re in at that moment in the buying cycle.

smart insights content marketing matrix

They have no idea what they want

While buyers do know what they don’t want (e.g., the latest in the latest tech gadget), they don’t always know what they want. They often stumble around looking for content that helps them learn what they want. If you can help them learn more about what they want through your content marketing, you’ll gain their trust and their business.

They are overwhelmed by the number of options

It’s not always easy to find the right solution to a problem. You have to know what options are out there and understand which ones are the best suited to your business. If you don’t understand the options, you may not be able to make the best decision.

They don’t know how to make a decision

Even for customers who are educated and sophisticated, making a buying decision is rarely straightforward. There are hundreds of brands and products to choose from, and new techniques are being developed every day to help people make smarter decisions – from using predictive software to take the guesswork out of what products they may need to new AI-driven chatbots to help them get a quick answer.

They have no budget

This buyer is probably not going to pay for content marketing. Even if they are considering it for other types of marketing, they likely don’t have the budget to dedicate to a content program. For this buyer, content marketing is a lower priority, probably somewhere between a marketing and a quality control activity. This buyer is more interested in getting the most out of their existing marketing programs. If they are paying for a service or product, they want to know how to get the most value out of it. If they are working with a content marketing company, they want to know how to get the most value out of them — not how to add yet another activity to the mix.

Do your research

The most important thing when it comes to creating content that converts is to do your research! This is the foundation of any great content marketing strategy. Before you write a single word, do the research to learn what your audience is looking for. You don’t want to create content that doesn’t answer their questions, and if you don’t know what your audience cares about, how will you know what to write about them? The process of research will help you create a content plan that you can actually stick to, and will save you a lot of time and effort in the long run.

smart insights content marketing matrix

The best way to avoid getting scammed during a home inspection is to do your research and know what to expect

A home inspection is not only about finding the issues that are going to require repairs but also about helping you make an educated decision about whether you want to buy the home. So, it’s important to do your research beforehand. The Internet is full of information and if you aren’t sure where to look, ask your local real estate agent for a list of recommended websites.

Contact local real estate agents

The National Association of Realtors (NAR) is a great place to start to learn about the buying and selling experience in your area. They have a searchable database with information on local agents, including educational background, designations, and certifications. You can also check their website for coupons and deals, find a local chapter and attend events to learn more about how to navigate the market.

Ask for the home inspector’s credentials

If you’re looking for an unbiased opinion, it’s important to only work with someone who is an expert in the field. Not only will this ensure you receive accurate information, but it will also help you make the best decision to protect your home and your family. When it comes to home inspections, you can ask your agent to only work with a CMI (Certified Mold Inspector) or HIA (Home Inspections Association) certified professional.

Read reviews from previous clients

One of the most helpful tactics for researching your target audience is to look at what past clients of yours have said. For example, if you offer SEO services, you can look at the online reviews left by previous clients to learn more about what they like and dislike about their SEO campaigns. If you’re trying to find reviews for a new salon you’re considering, you can look at past clients’ online reviews to see if you like how they describe their salon.

Ask about the inspection process

You don’t want to waste your time on content that your prospect isn’t interested in. Before starting to write, find out how your potential customer receives inspections and what their concerns are. This will help guide you to produce content that will help resolve those issues and answer their questions.

In conclusion, the Smart Insights Content Marketing Matrix is a great way to create content that converts. If you’re looking to create content that engages and inspires your audience, this is a great tool to use. Thanks for reading and I hope you found this helpful.