Content marketing titles are important because they give your audience an idea of what they’ll be reading about. If you give them a good reason to continue reading, you’ll increase the chances that they’ll read the rest of your content. Check out the rest of this article to learn more about writing engaging content marketing titles.
Use a keyword in the title
As we’ve mentioned before, the title is the most important part of your content marketing post. Your title should include a keyword that your audience is searching for. It is also important to make sure your keyword is in the title in the context of the post. For example, let’s say you’re writing a post about marketing strategies for local businesses. Your keyword for this post could be “marketing strategies” and you could incorporate that keyword into the title. You could also add the location of the business to make it more specific for your local audience, such as “marketing strategies for local businesses in Denver,” or even “marketing strategies for restaurants in Denver.”
Set your title to include your keyword
The first thing you should do to attract search engine visitors is to use your keyword in the title of your post. Now, there’s a caveat: you should use your keyword in your title only after you’ve written the post. The reason for this is simple: search engines will penalize websites that use keyword stuffing. So, make sure that your keyword is in there somewhere (it shouldn’t be the first, second, or last word in your title). But make sure that you don’t stuff your post with your keyword just to hit that keyword density mark. Your title should make sense when read alone.
Start each blog post with your keyword
If you want to get found organically, you need to incorporate your keyword into each post, beginning with the title. The title is the first thing that people will see when they search for a topic, so having your keyword in the title is critical for your content to rank well and attract the attention of your target audience.
Use your keyword in your page/post heading
Posting your content on social media? Put your keyword in the post title so that it shows up in search engine results. This is particularly important if you want to drive traffic to your website. And if you want to help your content rank for that keyword, make sure to include it in your page/post headline. You want to make sure to use that keyword in the first two sentences of your post, since the search engines will take the first few words of the post into account when determining relevancy and crawling your content.
Craft your title based on searcher intent
When someone searches for a keyword, they have a clear intent behind it. They might be looking for a way to solve a problem they are facing right now. They might be looking for information to help them make a purchase. It all depends on what they are looking for. If you know what your audience is looking for, you can use that information to create your content topic and title.
When writing your title, determine what kind of impression you want to leave with your audience
Are you trying to inform search engines of what your content is about? Are you trying to entice someone to click on your title and read more? Or do you just want a catchy phrase that helps people remember what your content is about? Your answer to this question will determine the type of keyword you should use and the length of your title.
Know the type of content you created and choose the right title to match
When you’re writing a post about how to create a brand identity, it’s important to use a title that matches the content. Your audience will recognize how well you know your topic if you use the right title for the post. The same goes for your email copy and social media posts. If you wrote a guide about how to create a brand identity, you would use a title that matches that post and would use a different title for a guide about how to write a brand identity.
Start your title with your primary keyword and use your content as the anchor text
When you write a title for a post, you want to include your primary keyword, but you don’t want to use it as the headline. Your headline needs to entice the prospect to read more. For example, let’s say you’re writing about how to increase your website traffic using SEO. You might put your keyword “increase website traffic” in the headline, but that doesn’t help your SEO. You need to include your keyword in the first few sentences of your post and use your post as the anchor text. For example, “The number one thing you can do to increase website traffic is to optimize your SEO. In order to get organic traffic, you need to make sure that you’re implementing the right SEO strategies to rank in the search engines. If you don’t know what SEO is, you can learn more about SEO in this article.
Add on a keyword to your title if you have a long keyword list
This can be a great way to help increase your keyword rankings, while also giving the search engines more information about your content. But be careful not to use the keyword in your title too many times as this can look unnatural and spammy to your audience.
Include the action you want your audience to take
If someone is searching for an answer, like a question, what they’re looking for is a solution. To answer a question you need to provide them with an actionable step to take. In this case, your headline should answer the question, “How do I get my new roof fixed by this guy?” or “How do I sell my house fast at a good price?”
Make it compelling
While headlines and subheads should always be attention-grabbing, your title should also add value and make people want to read the post. If your post doesn’t answer the questions posed by your headline or if it doesn’t add value, your audience will likely click that dreaded “Back” button on your page. For example, a blog post on how to find a great job should include a list of strategies, such as researching companies and using a job board. Your headline could be, “Top 10 Job Search Strategies If You Have No Job.” Even though this title isn’t catchy, it gives the reader a clear idea of the content of the post and tells them what to expect if they click through.
Start with a compelling headline
A great headline can make you a thought leader in your industry because it quickly gives your audience the information they need in a compelling way. A great headline can answer the big question your content will address, like whether CBD oil is legal or how to reduce acne scars. A bad headline will leave your audience wondering why they opened that email. And it will make people skim over your content to find the answer to their question.
Tell your story
Your content doesn’t have to be long or complicated to be compelling. Short and sweet is best. Tell your story in a way that your audience can relate to. Let them know what your experience has been so far—not what you think they should have experienced. Tell them that your content has helped you increase your website traffic and conversions. Or that it has given you a jumpstart on your goals. What your content has done to help you make money. In other words, share your story. Don’t make your content sound like a dry business report. Your audience isn’t interested in the nuts and bolts of what you do. They want to know how you can help them.
Choose your images wisely
When it comes to images, the quality of your visuals matters. If the images you use are low-quality or show the item in an unhelpful way, your audience will notice. After all, they’re part of your content marketing campaign and you want them to help you achieve your objectives, right? If you don’t have high-quality images, a professional photographer can take them for you.
Edit your content
We’ve all gone down the rabbit hole of editing and proofreading a post, only to come to the sobering conclusion that it needs a complete rewrite. Maybe your content just isn’t compelling enough. Perhaps it’s confusing or unhelpful. Or maybe it sounds boring. Whatever the reason, you need to edit your content to make it compelling and interesting to your audience.
Include your keyword twice
Sometimes, adding your keyword twice helps increase your keyword rank and make your content easier to find in search engines. When you repeat your keyword twice, you’re essentially giving the search engines a heads up that you want to rank for that keyword. That means including your keyword twice is a way to increase your content’s discoverability and help it rank higher. If you’re wondering whether you should repeat your keyword twice, you can check out this SEO guide for more information.
Adding your keyword twice to your content is a way to add a little more search-engine love for your content, without overwhelming your site with keywords
Adding your keyword twice to your content, right in the headline, ensures that your post will show up in the search results for that keyword when someone types it in. But adding it to your title or even your first line of content isn’t enough. You need to repeat it in the body of the post as well to get the full effect. Doing this helps you get found by other searchers who are looking for your keyword, but are not quite ready to type it yet.
Adding your keyword twice to your content allows for a little more variety in your content and helps to create a better user experience
By including your keyword twice in your content, you allow for a little more variety. This helps to keep your content more interesting to read and increases the likelihood of your post making it to the first screen of the search engine results. While the search engines are looking for the perfect keyword match for your post, they also take into account the quality of the post. The more keywords you use in your post, the better your post is likely to rank in search results. If you use two different keyword variations throughout your post, it shows that you’re trying to optimize for keyword diversity as well as keyword consistency.
Adding your keyword twice can also help you to get your content indexed faster
If you want to increase your rankings quickly, it’s important to be strategic about your keyword usage in your content. If you include your keyword twice, you can help to increase your rankings faster. The first time you include your keyword, you can use it as a “trigger” term. A trigger term is commonly a word or phrase that tells search engines that your content is about that keyword. The second time your keyword is used, you can use it as a “descriptor” word. A descriptor is a word or phrase that adds more context to your content. By using your keyword twice, you can help to improve your rankings faster.
When you add your keyword twice, be sure to use it strategically
The first time you mention the keyword, add it as a supporting keyword, which gives it context and makes it more likely to rank for that keyword. The second time you mention your keyword, add it as your keyword, using the exact match in the search results. This signals to the search engines that this post is about that keyword and will help it rank in the search results.
In conclusion, if you want to write content marketing titles that sell, remember the following: be clear, be interesting, and be specific. Also, make sure to ask your readers to take action.