Content marketing manager job description. If you’re reading this, you’re probably looking for a content marketing manager job description. But what exactly is a content marketing manager? What does the job entail? And what are some of the benefits of working in this field? Check out the rest of this article for all your content marketing manager job description questions.
Develop the content strategy
As the content strategist, you will work with the content team to develop the content strategy, create an editorial calendar, manage content, and optimize the content for search. You will be responsible for creating the vision for the content that the team will create and execute. The content must be aligned with the overall business objectives to help you achieve your goals.
Define the purpose
A content strategist needs to know how to develop a brand voice and what content is needed to build and then maintain an audience. A content strategist can work with the organization’s brand team to develop a content strategy and the voice for the brand. He or she helps to craft the content strategy and helps to manage the content creation process. The content strategist can also create content to keep an audience engaged and educated.
Understand your client’s business and needs
Whether you’re working with a B2B or B2C organization, an experienced content strategist needs to understand the company’s business and their unique needs. That means knowing the different departments and teams and how they work together to accomplish the organization’s goals. It also means knowing your clients’ goals and challenges, and how your content can help them achieve them. For example, if your client’s goal is to increase brand awareness and drive more traffic to their website, you’ll need to develop content that answers questions about their products and services. This content needs to be easily discovered in search and should include links back to their website.
Understand your audience
Before you put your content into any marketing channels, you need to understand your audience and what they want. For example, if you’re targeting millennials, you’ll need to know what they care about and how you can use content to help them achieve their goals. If you’re targeting B2B buyers, you’ll want to understand their pain points and how you can solve their problems with your products or services. The more you know about your target audience, the better you can create your content strategy.
Create content strategy and action plan
A content strategist oversees the creation of a content marketing plan and the development of content to meet that plan. A content strategist creates a comprehensive content marketing plan that outlines the creation of the content pieces they will develop. They also create a content action plan that outlines the strategies for creating and publishing the content.
Manage the content calendar
The content calendar is more than just a list of all your content, it’s a living document that helps you plan, organize, publish, and promote your content. As your team grows and your content requirements change, your content calendar should grow and change with you. A content calendar in WordPress is easy to create and manage.
Start with a content calendar
A content calendar is a master list of all the content you plan to create for your website, social media, email, and any other channels you publish content to. This helps you stay on track and plan your work and ensures you don’t miss a beat. A content calendar is a great tool to use when managing your own content as well as outsourcing content creation.
Create your content calendar
The first step in creating your content calendar is to determine your content creation schedule. This will vary depending on your business, but the general idea is to publish a new piece of content every two weeks. If you hire a writer or agency to create your content, they will likely publish a new piece of content every month. As you can see, the difference in content creation frequency between a small business with in-house staff and a large organization can be significant. The content marketing manager must plan for the different demands of each type of organization and still maintain a consistent publishing schedule for the brand.
Manage your content calendar
A content calendar is a tool to organize your content creation into a timeline that makes sense to your audience. Your marketing team will need to understand your content creation priorities and make sure that they’re reflected in your content calendar. For example, if one of your marketing priorities is to create content for the end of the year, you’ll want to make sure that your calendar includes all of the content you need to create to meet your goal. In order to use a content calendar, schedule out each piece of content you create. This will help you stay organized and on track and make it simple for your team to find the content they need to publish.
Automate your content calendar
With a tool like HubSpot’s Content Calendar, you can schedule your content to be published at a specific date/time, and easily track the progress of your content marketing efforts. Plus, you can segment your audience to see how your content is performing, helping you refine your marketing strategy and optimize your content for the highest ROI. If you’re looking for more out of your content calendar, consider adding automation features like drip campaigns, email personalization, and triggered workflows to help you manage your content creation more efficiently.
Write content
A content marketing manager oversees a content team and ensures the consistency of the content produced by them. They plan, create, and publish content about your brand to attract and retain customers, increase brand awareness, and build a community. You might think of content marketing as a form of advertising, but it’s often more effective than traditional advertising.
Know what to write
First, know what to write. If you’re writing about SEO, research what SEO experts say are the top-performing keywords in your industry. If you’re writing about your company’s culture, find experts in the field and read what they say. The more you know about your topic, the easier it will be to write about it.
Know the best format to use
When you’re writing for the web, you’ll need to consider the different styles of content you’ll be creating and optimize each one to its highest potential. From long-form content to microcopy, learn the best ways to optimize each for search engines, your audience, and social media so that you can reach your objectives.
Know how to promote your content
The next thing you need to do is promote your content. This includes social media promotion, SEO, and email marketing. You need to know your audience and cater to their interests. You don’t want to just post about your latest blog post, make sure you include photos and videos. You don’t want to just write about your company, make sure you’re giving the customer reasons to buy. You can’t just talk about your products, talk about why they’re the best.
Know when to post
Not every piece of content you create is going to be a winner. Some content will get no engagement at all. The content marketing manager must know when to post and when to hold off. You want to be a content curator, not just a content creator. This means knowing what content your audience is interested in and prioritizing which content gets promoted. It’s also important to wait for the moment when your audience is most ready to engage with your content.
Know how much to write
A great content writer can write a lot, but it’s important to know when to stop. It’s no good to write content if no one is reading it. You can’t publish a book if you only write a few pages. So, always know when you have enough content for that post. The more you write, the better you will become at it. The more you write, the better you will know your audience and what they are looking for.
Know how to promote your content
Your content should be promoted on your website, social media channels, in email campaigns and through search engine optimization. While your content might be relevant to all of these channels, not all of them will be used to distribute it to the right audience. For example, your email campaign might be used to promote a new guide and your website might be the best way to reach people interested in purchasing that guide. Be sure to test and find out what works best for your business before committing to one type of content promotion.
Edit and distribute content to the right audience
If you’ve never worked in a content team before, you may be wondering how to manage the editing of content before it goes live. One of the biggest mistakes that I see people make is to distribute edited content to their entire list of social media followers before making sure that it makes sense for their audience. This means that you could be sending your audience an answer that doesn’t answer their question, and will probably just make them frustrated.
Understand the audience’s needs
As a content marketer, you must understand your audience’s needs before you create content. Your content must solve their problems and answer their questions. Your job is to create content that helps them achieve their goals. If you don’t know what your audience wants, you won’t be able to create content that will help them solve their problems.
Create a content plan
The content manager is responsible for creating and developing a content plan for your organization. A content plan includes a strategy for what types of content will be created, the target audience, and a plan for when the content will be published. It also includes a budget for creating that content and for paying for promoting what gets shared. Your content strategy should take into account the interests and needs of your target audience and align with your organization’s goals.
Create your content
Whether you’re writing or editing existing content, you will need to create your content in a way that makes it easy for your audience to find and understand. This means using a consistent voice and style throughout the content you create, taking into consideration the different ways your audience will find your content. You can also work with your in-house team or an outside writer to help you develop a style that works best for your brand and your website.
Manage the content marketing processes
Content is not just any old piece of writing. It’s critical that content is managed and promoted in a way that drives results. The content marketing manager is responsible for setting up systems and processes that will help brands consistently create and distribute high-quality content. They should be able to help teams develop strategies for content creation and promote content in line with the overall marketing campaign. A content marketing manager should always keep the end goal in mind when they are creating content and use their experience to determine what content is creating the most buzz for the brand.
Create your content plan
The first step in creating a content marketing plan is to create a content calendar. A content calendar is a tool that outlines the types of content you plan to produce over the course of a month, quarter, or year. It helps you stay on track and ensures you’re producing content at the right time to maximize its impact.
Determine what content to create
A content marketing manager looks at the entire content marketing landscape, including the competition, to determine what content is needed to attract and engage the right audiences. They also look at what content is being created by the team and determine if it remains a good fit for the audience or needs an update. To help determine what content is needed, a content marketing manager will look at the performance of a piece of content in search engine results to get a better idea of what topics are most successful. A content marketer will also look at the content published by their competitors to learn what works and what doesn’t.
Create your content
While creating the content is the responsibility of the content writer, it’s also the job of the content manager to make sure the content is created according to the organization’s content strategy and is properly promoted through inbound and outbound strategies. Content that is not up to par will not get as much success as content that is well-written and promoted.
Implement and manage your content
As the content marketing manager, you’re responsible for implementing and managing your content. First, you need to create and publish your content, whether that means writing it, repurposing existing content, or creating videos. You’ll also need to manage the quality of your content—not just whether it’s up to date and accurate, but how it looks and reads. Finally, you’ll need to make sure your content is promoted and shared across your brand’s social media channels and in email campaigns.
In conclusion, the content marketing manager is responsible for a lot more than just writing blog posts. They play a pivotal role in the success of a company’s marketing strategy and should be well-versed in all aspects of content marketing. If you’re looking to improve your content marketing strategy, consider hiring a content marketing manager.
