Hubspot gated content is a great way to increase leads. By requiring a form to be filled out before accessing content, you can increase the chances that potential customers will provide their contact information. However, gated content can be a turnoff for some readers. If you’re considering using gated content, make sure to read this article first.
Create a landing page
A landing page is a single web page that is designed to help visitors take a specific action. Whether it’s signing up to receive your email newsletter, watching a video, or making a purchase, your goal with your landing page is to guide visitors to take the action you want them to take. HubSpot makes it incredibly easy to create a landing page for free. You can add a headline, some content, some images, and a call to action and publish your new page in just a few clicks.
Create a landing page for your service
A landing page is the first thing a prospect sees when they visit your website. It should answer the prospect’s questions and guide them to what they want to do. It should also have your call to action, so they know what you want them to do next.
A landing page is a page set up on your website that is focused on a single objective, such as an offer, service, or product
A landing page is a great way to increase brand awareness and drive traffic to your website. Hubspot gated content allows you to create a landing page that can be easily promoted, and which can drive leads to your website. To create a gated content landing page: first, create your gated content. In the ‘Promote’ section, add a new Hub section to the content. In this section, add a new section called ‘Landing Page’. Then, enter a title for your landing page and choose ‘Edit Page’.
A landing page for a service could be a video, blog post, or page that includes product descriptions and images to get the reader to sign up
A great way to increase conversions and build trust is to offer a free piece of content that delivers value to your audience. For example, if you sell marketing services, publish a free guide on creating a website that helps your potential clients learn more about what you do. Or, if you sell a software product, create a free ebook that goes through the basics of using the software. These free pieces of content are incredibly helpful for your leads, especially when you add in the value of giving away this content in exchange for their email address.
A well-designed landing page can help you quickly and efficiently convert visitors into leads and then into paying customers
A landing page helps you attract visitors to answer a specific question or solve a problem. For example, the question, “I’m looking to buy a new car” can prompt visitors to fill out a form. Likewise, the question, “My car is making strange noises. What should I do?” could prompt them to fill out a form to schedule an appointment with a mechanic.
Make it the right kind of landing page
If you want to increase the number of leads to your business website, start by creating a landing page. A landing page is a single web page designed specifically to welcome visitors and encourage them to take action. The goal of a landing page is to attract the right type of visitor, take them through a journey to complete a goal, and turn them into a lead or customer. A well-designed landing page will help you increase your website’s conversion rate. There are many ways you can improve your landing pages, and we will cover these steps in this article.
The landing page must be a single page
If your goal is to attract more customers, then you need to create a single-page landing page that will help them learn more about your business. A single-page landing page is one page with no navigation, so visitors will be forced to read the page to find out more. This helps eliminate the feeling of being overwhelmed or lost and can help them trust you more. They’ll be more likely to take action after reading this page.
It must be focused on a single goal
Your goal should be to get your leads to take action on your offer as soon as they arrive. For example, if you’re offering SEO services, make your landing page about SEO. If you’re writing a book, make your landing page about the book. Focus on one thing and one thing only. That ensures that you’re creating a compelling call to action and can help you track leads that take action based on your gated content.
The goal should be clear from the landing page
The best content gated pages don’t just explain the topic of the content in an encyclopedic way, they explain how the topic can help solve your business or customer’s problem. This is your take on the topic. It should express your opinion and be written in a way that your audience will understand. You don’t need to use fancy marketing jargon, but you do need to make your point.
Tell people what to do (and when)
Tell your audience what to do right when they’re reading your content. Put a call to action at the end of the post or include a link. Tell them why it’s important they do what you suggest. These actions can help them feel more connected to you and your brand, and they will be more likely to return to your website for more information.
Practice self-care
In order to attract and maintain top talent, you must practice self-care. While doing so, you don’t just need to take care of your physical health—you need to also look after your mental and emotional health. When you feel good about yourself, you’re more likely to work harder and care more about your work and your clients. And when you put yourself first, you show your team that it’s a priority for you as well.
Stay home
If you’re trying to build a list of leads that want to learn more about your products and services, what better way to do it than offering free educational content? In order to get your content to rank in the search engine results, you need to make sure it’s optimized. One of the easiest ways to do that is to create gated content. This allows you to send visitors to a page to learn more once they click a call-to-action. But keep in mind that you need to make sure this content is educational and helpful. If not, you will lose your visitors.
Use a facemask
The CDC recommends wearing a facemask in areas with heavy COVID-19 transmission and for those who have underlying respiratory illnesses. While facemasks may not provide full protection from germs, they can help to protect your lungs and respiratory system when you’re around people who are sick.
Wash your hands
One of the most common infections that business owners unknowingly spread is the cold virus. And while it may seem like a small matter, the cold virus can spread quickly and cause illness or discomfort to your customers and coworkers. By washing your hands regularly, you can help prevent the spread of germs and viruses.
Stay away from others
Hubspot gated content is not for publishing your blog posts or articles. It provides a place to host important information that helps your leads make educated decisions on whether or not they should work with you. This means that when people are ready to learn more about your brand, they should be able to find that content easily. If your content is hidden behind an up-sell or down-sell page, they may never learn about it.
Make it easy to share
If something is incredibly valuable to your audience, you want to make it easy for them to share it. And if it’s a long piece of content, make sharing it as simple as possible. There are a number of ways to make your gated content easier to share.
Create an easy-to-share page on your site
Your goal as an inbound marketer should be to create content that your audience will want to share with their networks. One way to do this is to create a page on your website that includes all of your content. This way, when people visit your website, they can easily share your page with their networks. And since your content is all on one page, it’s much easier for visitors to easily skim through it to find the content they are looking for.
Add a link to that page in your email footer
One easy way to include gated content in your email marketing is to add a link to the gated content in your email footer. This can be a button or a hyperlink. To add a link in your email footer, go to the section where you’ve added your call-to-action, click on it, click on the menu drop-down and click Edit Settings. In the General section, click on Email Footer and choose Add Page.
Add a link to that page on your social media profiles
You can add a link to any gated content in the HubSpot Editor to your LinkedIn page, Twitter bio, or Facebook Page to help drive traffic to your website. When visitors click through, they’ll be taken to your website, and you’ll capture the visitor’s information. This gives you a way to further engage with those who visit your website after reading your content.
Add the link to your signature in your email
It’s important to make the link to your content easy to find. Add it somewhere visible in your email, like as a signature in your email. When someone sees that link and decides to click on it, they will be taken straight to the page where your content is located. This helps to keep them interested in your content and gives them a reason to share it with others.
Set up a lead capture form
When you set up any of the HubSpot gated content types, you usually get an option to add a lead capture form. This gives visitors an easy way to enter their information and subscribe to your content. You can add one or multiple lead capture forms to each section of gated content you create. If you don’t see the option to add a lead capture form, make sure you’re logged into your HubSpot account.
Start a lead capture form using Contact Form 7
Contact Form 7 is a simple, lightweight plugin for WordPress that adds a contact form to your website. You can add as many fields as you like, and it comes with a number of customizable settings. Set up your form to automatically add submitted leads to your CRM when they are submitted. The best part is that you can also set up your form to receive leads from all of your social media channels, including Facebook, Twitter, Instagram, LinkedIn and YouTube.
Add the lead form to your WordPress post or page
Once you’ve created the form, add it to a post or page on your website. This is the area where you will add the content you want potential customers to read in order to move them down the buyer’s journey. You can add the form using the Add Media button (if you’re using WordPress) or the Add Featured Image button (if you’re using Drupal). You will want to add the form to the post or page you created your gated content in so that it appears in the content section. Then, click the “Insert” button to insert it into the post or page.
Use shortcodes or widgets to add lead forms to your WordPress website
The easiest way to add Hubspot Leads to your WordPress website is to use shortcodes. Shortcodes are snippets of code that let you insert content into your website. In this case, you can add a lead capture form to any post or page on your website. Once you add the shortcode, you can customize the form’s appearance and behavior. You can add a lead form to any page or post, so you can add it to your About page, your Pricing page, or any other section of your website.
In conclusion, if you want to get more leads from your Hubspot gated content, make sure to include a call-to-action at the end of your piece. This can be anything from signing up for your newsletter to downloading a white paper. Whatever you choose, make sure it is something that will benefit your readers.
