How Much Do Content Marketing Managers Make?

How much do content marketing managers make? It’s a question that we get asked a lot. The answer is actually pretty simple, but it depends on a lot of factors. So in this article, we’re going to break down how much content marketing managers make, how much you can expect to make, and what you need to do to get a job in this field.

Content marketing manager salaries vary widely depending on the industry and geographic location, but according to the US Bureau of Labor Statistics, the average salary reported for all content marketing managers was $54,980 in 2015

The Bureau of Labor Statistics also reports that the highest paying content marketing managers are those working for the media and information industry. Their average salary is $76,590. Other high paying roles include those working for travel, software, and other service-based businesses. The BLS reports that the lowest average salary is for those working in the government, which is $40,940.

If you’re thinking about a career in content marketing, you need to be organized, a great writer, and able to think strategically. There are so many moving parts in content marketing, and being organized will help you keep your content on track and on schedule.

It’s important to not only know your customer, but to understand their individual problems and how you can solve them. It’s also important to know your audience and how they are using the content you create. Is it an informational piece of content they’ll share with a friend? Is it something they’ll use to help them research a new product? Or is it something they’ll use to ask questions to a company’s customer service team? Knowing your audience and what content they’re interested in will help guide the creation of your content, and will help you stay top of mind with your audience.

Salaries for content marketing managers can range from $35,000 to $150,000

According to PayScale, the average salary for a content marketing manager is $67,051. However, the highest paying industry for content marketing managers is finance with an average salary of $120,919. The lowest paying industry for content marketing managers is retail with an average salary of $40,942. It should be noted that the figures vary depending on location. For example, Bay Area content marketing managers make an average of $71,923, while Midwest content marketing managers make an average of $54,876.

how much do content marketing managers make

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The most important part of the job for a content marketing manager is writing content. So, naturally, the content writer is going to be one of the highest-paid positions in a content marketing team. But that doesn’t mean the rest of the team isn’t vital to the success of the content marketing program. The right team can help manage the content calendar and optimize each post for search engine results.

Content marketing managers responsible for larger teams and more complex projects can earn salaries of up to $125,000

If you’re looking for a bigger salary, consider a content marketing manager role that oversees multiple teams. This will increase the complexity of your projects, but you’re likely to earn a higher salary for it. In fact, the average annual salary of a content marketing manager who oversees three or more teams is $92,500.

A successful content marketing manager looks at the bigger picture and knows that consistency is key to a content-driven marketing campaign. You need to create a content calendar to make sure that all of your content is published on time and stays relevant. If you don’t have a content calendar, you’re missing a major opportunity to build and grow your brand. Content calendars are also important for your team and your social media manager, so make sure you schedule posts in advance and keep your team in line.

Salaries for content marketing managers can vary depending on the specific services they provide

The duties of a content marketing manager are different from those of another marketing manager. For example, a marketing manager who only works with inbound marketing can focus on attracting more leads and nurturing them through the sales funnel. A content marketer, on the other hand, works with the whole customer lifecycle. This includes creating content that helps people find them, help them make a purchase, and stay loyal.

how much do content marketing managers make

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In the early days, content marketing was reserved for inbound marketing, the process of attracting new customers online through quality content. Today, content marketing is a much more comprehensive process. It includes everything from SEO to social media marketing to email marketing and beyond.

Some content marketing managers also have additional responsibilities, such as managing social media accounts or writing blogs

While the responsibilities of a content marketing manager vary depending on the company and the manager’s role, one thing is certain: they are responsible for content creation and management. Content creation includes writing blog posts, creating social media content, and making videos, infographics, and other types of media. Management includes monitoring brand-related conversations online and making sure that the content published matches the brand personality and voice.

Sometimes, a content marketing manager works with a team to create a comprehensive marketing plan for a brand. They work with teams to develop a content calendar—a plan of when and what content will be published. They also evaluate existing and past content to determine how it can be repurposed or edited to keep it relevant to current and potential customers.

Although some content marketing managers specialize in writing and editing content, others take on other responsibilities as well. Social media is often a part of the job of a content marketing manager, and it can be challenging to manage multiple social media accounts at once. That’s why it’s important for any content marketing manager to keep up with what’s happening in the world of social media so that they can stay aware of what content is being shared and how they can respond to it.

Salaries for content marketing managers can vary depending on the specific services

A content marketing manager who oversees a content marketing team can expect to earn a salary in the $50,000 range. There are other marketing roles that can cost less, but managing content is still an essential marketing function. It’s important to know that the responsibilities of a content marketing manager are not limited to creating content. They also need to manage the overall content marketing process, develop strategies, keep an eye on the competition, and work with the team to meet the needs of the business and the customers.

how much do content marketing managers make

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Content marketing managers who develop and execute a strategic content plan usually earn a salary of $100,000 to $175,000, depending on their experience level and the complexity of the plan. While it’s possible to break into this role as a smaller organization, content marketing managers who have more than five years of experience make between $100,000 and $175,000.

The duties of a content marketing manager include compiling a strategic content calendar, writing and editing content, sourcing and editing images, working with the team to create a brand voice and personality, and working with the SEO team to optimize the content for search.

How much do content marketing managers make? The answer is different for each company, but most make between $40,000 and $100,000 a year. If you’re thinking about becoming a content marketing manager, consider your salary expectations and weigh them against the benefits of the position.