Content marketing writer is a role that is becoming increasingly popular as more and more businesses realize the value of good content. As a content marketing writer, you will be responsible for writing engaging content that will be shared with your audience. If you want to be a successful content marketing writer, you will need to learn how to write engaging content. This article will teach you how to write engaging content.
Create your content plan
From your content marketing writer’s perspective, you’ll want to create your content plan in the context of your audience and your goals. Think about your ideal customer and your buyer persona and what information they need to make a purchase. You’ll want to incorporate keyword research and buyer personas into your content plan so that you’re writing content that your audience is looking for.
Create a content road map
You don’t create a content plan by writing content. Instead, you plan your content creation by creating a content road map. A content road map is a strategic plan for how you will create, publish, and promote your content in the coming months. It outlines your content goals and specific plans for each piece of content you’ll create. Your content road map will help you organize your content creation and ensure you stay on track. You can also use your content road map to prioritize your content. That way you can work on your most important content first.
Define your content objective
Knowing your content objective will help you decide which topics to write about, what you’ll include, and what voice you’ll use. The goal of content marketing is to help your audience solve a problem or accomplish a goal. If you don’t clearly define your content objectives, you may end up writing for the wrong audience in the wrong voice or with the wrong tone. For example, if you’re writing to sell your services, your content should be educational and helpful. But if you write from a marketing standpoint, maybe you’ll include a bunch of statistics and numbers that may not interest your potential customers.
Define the frequency and timeline for your content
Creating content on a regular basis helps you build a relationship with your audience and stay current with what they’re interested in. Set a schedule and stick to it. You don’t want to publish just because it’s time or because you have a list of ideas you need to get out the door. Don’t post just to post, and don’t let your content get stale. Set a publishing schedule and stick to it. The more consistency you have with your content, the more your audience will trust you and start expecting your content to appear on your website when they need information.
Determine the distribution strategy
Your content should be distributed using the channels that work best for you. If your content is related to food or fitness, an Instagram or Pinterest account might make sense. If you’re a business that sells products, social media is a great place to start. You can create an account, share your content and engage your audience. If you want to get in front of a prospect before they make a purchase, an email campaign or creating a new website could work well. You can even do a little of all of them. The key is to research the right channel for your audience and determine the best way to distribute your content.
Research your audience
The more you know about your audience, the better you can write and optimize your content. For example, if you’re writing about how to get a good night’s sleep, what are your audience’s struggles and why are they struggling? Are they unable to find a comfortable mattress set? Are they unable to breathe easily because of allergies? Whatever your audience’s struggles are, that’s the problem you need to solve with your content. And the best way to do that is by getting to know them.
Do your target audience use social media?
If your audience is active on social media, find out which sites they use the most. Depending on whether you plan to publish on your own or use a content marketing platform, your content should be optimized for a specific social media channel. For example, if Twitter is the most popular social media channel, then you should optimize your content for Twitter. If you plan to publish your content on your own website, then you will have to optimize your content for search engines as well.
What is their age?
One of the first things you should learn about your audience is their age. Not just for content marketing, but for any business, you want to know who you are targeting. While you don’t need to know exactly how old they are to write to them, it does help to understand the typical age demographic for your industry. If your audience is significantly older than you, you might want to write from a more senior, experienced perspective. If they’re primarily teenagers, you might want to write from a more relatable perspective.
What are their interests?
First, you need to learn and understand your audience. Try to find out what they love doing and the hobbies they are interested in. Are they foodies? Are they into fitness? Are they into technology? Whatever your audience is interested in, find ways to incorporate that into your content marketing strategy. This will help you create content that will be more relevant to them, and they will be more likely to engage with your brand.
What do they talk about?
When you research your audience, one of the best ways to find out what they like to discuss is to look at what they already talk about online. Sites like Twitter, Facebook and Google+ can give you a good idea of what your audience likes to discuss. Finding out what they like to talk about also helps you create content that is relevant to their interests.
Write your content
If your content sounds lazy, boring or just not very helpful, no one will want to read it. The content needs to be compelling enough to draw people in and make them want to read more. Write in a way that your audience will be drawn in, entertained, educated or maybe all three! The most successful content is always written with the customer in mind. You need to know your customer’s problems, pain points, struggles and the questions they have. That will help you develop and create content that will help solve all those problems.
Write about the best practices for writing content to promote your business
When you publish content, you want to make sure it’s optimized for search. Ranking in search engines requires following best practices for writing content, especially for e-commerce brands. First, always write for your audience. Your content must be informative and helpful to your audience. It should provide them with the knowledge they need to accomplish a goal. Before writing your content, make a list of questions your audience might ask. This will help guide you on what to write and will make your content more helpful and relatable.
Write content that educates and inspires
It’s not enough to just create content to fill your website. The content you publish should be valuable to your audience. If you want to grow your email list, for example, share how to grow your own garden and make use of what you already have. Or, if you’re providing a service, share how to prevent common injuries at home, or how to care for your teeth. Your content doesn’t need to be information-heavy; it can just as easily be a list of your favorite books or a how-to guide.
Write content people want to read
Your content needs to be easy to read and understand. Don’t use overly technical or confusing language. You don’t want to confuse your audience. And make sure to stay away from buzzwords. If you want to be credible, write content for humans, not robots. Put yourself in the shoes of your reader and write content that makes them want to read the next line.
Write content that solves a problem
If you want to attract an audience, you need to write content that solves the problem they face. This means you need to put yourself in their shoes and write content that would make them want to buy a product or hire you as a consultant. When people aren’t solving a problem, they won’t attract an audience. Even worse, they might just be angry with you for wasting their time.
Organize and style your content
In your content, organization is key. It’s important to break down your content into sections, such as an introduction or a conclusion. Add images and charts, where appropriate. Keep paragraphs short and to the point, and use bulleted lists or numbered lists for lists. Your goal is to keep your audience engaged and keep them reading.
Choose a color palette
Use a color palette when you write, and incorporate your brand colors throughout your content. If it’s a white background, use bright colors to make it visually appealing. Or, use dark text and a white background for a more dramatic effect. The color of your content also plays a role in how it will be perceived. Using bright colors on a dark background can feel jarring and distracting, while dark colors on a light background can look flat.
Use a grid to create structure
One of the easiest ways to organize your content is by using a grid. A grid is essentially a framework for laying out your content on a page. It helps you keep your content organized and easy to read and navigate. A grid allows you to create a structure so your content is easy to understand and share.
Use headers to organize your content
It’s not uncommon for a single piece of content to contain multiple blocks of information. You could start with a section on writing headlines, then move on to a section on creating lists, another on writing how-to’s, and so on. By using headers to group your content, you make it easier for your audience to skim your content and quickly find the information that’s most relevant to them. Plus, adding headers to your content makes it easier for you to repurpose your content into other formats like infographics, slides, or even email campaigns.
Use bold, italics, underline, and links to make text stand out
As with any other form of writing, your content should be easy to read. There are several ways you can make your content more appealing and easy to read while still keeping it authentic. One way is to use bold, italics, underline, or links to highlight key words or phrases. This helps the reader quickly skim the content to find what they’re looking for. It also helps the writer organize their thoughts as they write.
Use white space to make the content more digestible
If you’re reading an article on your phone, you don’t want your eyes to jump to every single line break. Make sure to use plenty of white space to break up the content and make it easier to skim. The same goes for long blocks of text that make it difficult to read. Organize your content into sections and use plenty of white space between paragraphs to keep the content flowing seamlessly.
Create your content delivery plan
While some marketers create their content marketing strategy from scratch, others use a pre-existing content strategy created by a marketing team. If you choose to work with a team to create your content strategy, you should make sure your content writer is a part of the team. This will ensure your content is consistent with your brand. It’s also key that your writer knows how to make your content appealing and easy to read.
Define the content types and frequency
Your content writer will determine the right type of content to create and when to publish it for your audience depending on your goals. You might offer an in-depth guide once a week or share a list of the latest and greatest deals each week.
Create your content plan
A content marketing writer will take into account the specific needs of their audience and craft a content plan that speaks to their interests. A quality writer will know their audience well and understand how to engage with them. A good writer will know what types of content will be most helpful to their audience and ensure that they create a content plan that will meet their needs.
Determine the distribution method
First, determine how you will distribute your content. Will you create and publish it on your website, on social media, or through email marketing? Will you promote it through SEO, paid search, or local marketing? There are pros and cons to every option, and you’ll want to determine which one works best for your business and your audience. For example, if you want to reach a younger audience, social media may be a better option than email marketing. Or, if you want to build a relationship with your customers, you might want to publish your content on your website.
Determine the frequency of the content delivery
One of the biggest questions we hear is “I don’t have time to create a new post every single week!” This is a fair concern. But it’s important to understand that you don’t have to post every single week. The key is to create content for the right audience, at the right time, in the right channel, and on the right schedule. While your content doesn’t need to change every single week, it can change at any time.
Determine the content promotion plan
Once you’ve written all the content you need, you can determine your content promotion plan. If you want to create traffic to your website, you need to promote your content. You don’t just publish it and let it sit there. You need to get the word out about it and drive traffic to your website. There are many ways to do this, and the right one for you will depend on your goals and budget.
In conclusion, if you want to make sure your content is engaging, make sure to follow these tips. Write with a purpose, use strong words, and be concise. Also, don’t forget to edit! And finally, ask your readers to take action.