Content Marketing World Awards: Winners, Honorable Mentions, and Video

Content marketing world awards winners and honorable mentions are announced each year at Content Marketing World. Check out the rest of the article to learn about the winners, honorable mentions, and the video that was made to showcase the winning companies.

Content that evokes emotion

Content that evokes emotion will grab your attention and make you want to share it with your audience. Whether it’s funny, scary, sad, or informative, content that connects with people emotionally will be remembered more easily and will help you achieve your business goals.

Providing value to your customer

Content that helps customers accomplish a specific task or solve a problem can be extremely valuable to your business. Content that offers advice, shares helpful tips, or shares how-to guides can help your customers get results. The right content can help your customers make a positive decision and buy from you.

Demonstrating that you understand their pain points

Being able to empathize with your audience goes a long way towards helping you build trust and develop a relationship with them. This becomes especially important when you’re trying to encourage them to do business with you. For example, if you’re a local plumber trying to grow your brand, you could create a video demonstrating how difficult it can be to find a plumber who shows up on time and does a good job. If you can show genuine concern about your customers’ struggles and your genuine desire to help them resolve their problems, they’re much more likely to trust you and work with you.

Making the customer feel as if they are getting in-depth and personal service

It’s one thing to sell a product. It’s an entirely different thing to create content that evokes genuine human emotion and leaves the customer with a lasting impression. For example, a retailer’s content strategy might include sharing photos of their employees at an annual staff holiday party. At Influential, they’ve created an entire campaign around the experience of working at the company, including photos of their work environment, employee profiles, and even a section called “The Closest Thing to Working at a Startup.”

Providing a sense of urgency

Sometimes, you simply need to get your point across in a hurry. If you’re the type of brand that likes to make headlines, you’re bound to want to do it in a way that makes your audience sit up straight and take notice. That’s exactly what the content marketing campaigns of the year did in a hurry. Whether it’s a piece about how to prepare for a natural disaster or a how-to guide for your favorite summer activity, these brands made sure to get their message out fast so their customers could prepare before it was too late.

Content that generates action

The best content for brand awareness is content that generates action. If you want to build brand awareness, create content that gives people a reason to take action, such as a guide that helps them do a task you previously mentioned or a list of the top 10 tools for a particular job. The goal is to create content that helps solve a problem, motivates action, and becomes a part of the buyer’s journey.

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Content that gets you results

If you’re looking for content that generates action, look no further than the content that works to drive results for your brand and your business. Whether you’re looking for ways to increase brand awareness, generate leads, or grow your email list, content that generates results can help you accomplish your goals.

Content that educates

Content that educates your audience is one of the most powerful types of content you can create. If you can educate your audience regarding a new technology or process, you can help them do their jobs better and increase their satisfaction with your brand. If you show them how to do something correctly, they will be more likely to return to you in the future for more help. These types of educational pieces can also increase your authority and help you gain high rankings in search engines. And who doesn’t want a little more traffic to their website?

Content that inspires

Content that generates action in the content marketing world is the type of content that has the potential to spark action in your customers and clients. Whether it’s an informative post about a new product or a how-to video that walks your customers through a project, content that sparks action is content that can change behavior and make your brand memorable.

Content with a call to action

Content with a call to action is content that gives you a clear next step, whether it’s a link, an e-mail address, or even a phone number. It tells your audience what to do to get more out of the content you just shared, and it allows you to measure the results of your marketing efforts. If someone reads your content and takes the next step, you’ll know it!

Content that motivates

We all love a good story. When content generates action, it’s because it connects you to the human experience. And nothing motivates like a good story. Whether you share your personal experience or someone else’s, when you can tell a story that puts your audience in your shoes, you’re able to motivate them to take action.

Content with a high degree of quality and craftsmanship

The most important thing about any business? Offering high-quality products and services. While creating content is an essential part of a successful marketing campaign, it’s even more important to keep the content you produce top-notch. If your content is full of spelling and grammatical mistakes, it will reflect poorly on your business and your brand. The same applies to images: if they’re blurry, distracting, or just not a good fit for your audience, your content will suffer.

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Content that educates and inspires

Content that has an educational purpose and helps your audience learn something new is exactly what we’re looking for. Whether it’s providing instruction on a new skill, sharing a story about your journey, or giving your customers all the information they need to make an informed purchase, content that educates your audience is always a great investment.

Content that aligns with your brand and values

A great content marketing campaign doesn’t just create awareness for your brand, it also helps you demonstrate your brand values. How do you show your brand values in your content? Well, take a look at the examples below. A content that aligns with your brand and values will show your audience that you care about them and their feelings. And the best part is, you can create an authentic connection with your audience by incorporating these values into your content.

Content that is unique and original

The kind of content that gets shared and that gets engagement is the kind of content that is original and different from what everyone else is publishing. Of course, you don’t want to copy what someone else is doing, but it’s important to bring your own unique voice and perspective to the conversation.

Content that addresses the needs of your audience

Content that demonstrates a deep understanding of the audience you’re targeting will always be a winner. If you want to attract quality leads, make sure that what you’re writing about is specific to your ideal customer. Otherwise, you risk turning off potential customers or sending the wrong message altogether.

Content that educates and inspires

This year’s CMW Honorable Mention goes to the American Heart Association for Heart Month, a month-long campaign to spread awareness about the importance of heart health. Heart Month includes a social media campaign that uses heart-themed images, as well as content that shares stories of how to prevent heart disease, and how to live a healthier lifestyle. The campaign also includes a YouTube video, which features five heart attack survivors sharing their story and how they’ve managed to live with heart disease.

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What is content that educates and inspires?

When you think of educational content marketing, what comes to mind? If you said informative content that covers a specific topic in detail, that’s what we have in mind. This form of content is created to help your customers learn about a specific solution or to enhance their knowledge in a particular subject. It can include step-by-step guides, in-depth tutorials, and comprehensive resources to help your audience solve a problem they have.

Share tips and tricks

Have you created an educational video or other piece of content that has gone viral? Let the world know how you did it! Whether you received a lot of shares or likes, or you just had a great response from your audience, share your best tips and tricks for creating similar content in the future. Your audience will be more likely to share your content in the future if they know what worked for you.

Share stories from other marketers

One of the most compelling strategies behind content marketing is sharing the stories of other marketers who have had success in the past. Whether you’re trying to promote your own experience using a new software or explain a complicated marketing process, sharing the story of other marketers can help you drive more traffic to your website and build trust with your audience.

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