Content marketing world awards have always been a great way to celebrate the achievements of companies. This year, there were some incredibly exciting winners, so let’s take a look at the winners of the Content Marketing World Awards.
Brand Content
It doesn’t matter whether your brand content is a video, an infographic, an email, a white paper, or social media content. If it adds value to your audience and helps your customers solve their problems, then it’s likely to be a winner in the eyes of the competition. But to really stand out, you need to create pieces that go beyond just providing information. You need to create pieces that are shareable and exciting, and build your brand recognition by generating lots of buzz.
Video is the easiest way to captivate your audience and express your brand story. Creating a video that tells your story is not only a great way to show your expertise, but also helps you establish trust with your audience. Video marketing has proven to increase brand awareness and drive traffic, so make sure to include video in your content marketing strategy.
Video Content
Video wins more attention online than any other form of content, with over two-thirds of people saying they like to watch videos. In addition, video can help you achieve your business objectives by providing your audience with an engaging, helpful experience. Whether you’re looking to promote your brand or build trust with your audience through social media, video can be an effective way to accomplish your goals.
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Video content is an extremely engaging form of content that allows brands to tell a story in a way that nothing else can. Video content gives your audience a way to step into your shoes and experience the same thing you did when you created the content. Video content is also a way to keep your audience entertained and educated while they wait for something to appear on social media. Video is a form of content that your audience can relate to and remember, making it one of the most effective forms of marketing today.
Video content allows brands to tell a story, and when done well, the content can increase engagement with your audience. According to HubSpot, 82% of people like watching a video to learn about a brand, and 74% of people watch video if a brand shares helpful and entertaining content. Video also allows brands to create a relationship with their customers, as they can demonstrate they care about what they have to say and listen to their needs. Video content is the perfect way to demonstrate your expertise and make your brand more approachable.
Blog Content
In order to qualify for the 2018 Content Marketing Awards, your content needs to be a blog post. Whether you write a single post or publish a series, the content needs to be a longer-form piece with a clear call to action that helps your audience solve a problem. The more compelling your content is, the more it will help to drive traffic to your website and earn you a nomination.
The key to writing a great blog post isn’t just a great headline. It’s also about the way you write the rest of your content. Whether you’re writing about a new product or an in-depth guide, the way you write can make your content both informative and easy to read. Start with a strong foundation and then add the details. You’ll be surprised at how well your content will turn out!
One of the most effective ways to create content that will help you increase your visibility is by writing content that speaks to the specific needs of your audience. Whether you’re targeting local business professionals looking to learn more about how they can improve their workplace culture or a busy mom looking for the best kids’ shoes, your content should be customized to them. In order to do that, you need to understand your audience. For example, your B2B audience might be looking to learn about new software that will help them work more efficiently. If you notice that when you look at their social media profiles, they are constantly posting about how they struggle to manage their workday, then writing a post about this problem and providing a solution might be the perfect way to attract their attention.
Podcast Content
Some of the best content in the business is created and published through podcasts. While this form of content might not show up on your blog or social media pages, it can still have a big impact on your brand and your customers. Podcasts are an easy way to create and share long-form content that customers can listen to whenever they want. Not only will this help you build and retain a relationship with your audience, but you can also use your podcast content to promote other types of content on your site.
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The Ask a Pro section is a great way to help your audience learn more from you and your team. If you’re looking to make an impression on your audience, a great way to do that is to respond to their questions in a timely manner. Asking questions is a way to show your audience that you care about them and their needs. Whether you’re responding to a comment left on your YouTube video or a question in the comments section of a blog post, be sure to include a link back to your post or channel so they can learn more about your expertise.
Some of the most popular categories for the People’s Choice Podcast Awards, in addition to the overall winner, are the How-Tos and the Podcasts for Business category. If you’re looking to generate leads and build your brand, a great strategy is to create a podcast where you share industry advice to help your ideal clients solve their problems. If you’re a freelancer, this is an especially great idea!
Webinars and Video
The webinar topic is a natural fit for content marketers who want to present in an engaging and impactful way. But that’s not the only reason so many marketers are using webinars. Video is also an effective way to share your expertise, demonstrate your work, and build trust and credibility with your audience. Video is more than just a way to present your content. A well-produced video can also help you answer FAQs, solve customer problems, and show off your brand.
Video is an effective way to break down complicated concepts into bite-sized content. If your audience struggles to understand a concept, you can use a webinar to walk them through it step by step. You can also use webinars to demonstrate your experience and expertise in your field as a way to help others make the most of their own businesses.
Social Content
When it comes to social content, the most important thing is that the post adds value. Don’t post for the sake of posting. Post content that helps your customers solve a problem, helps them accomplish something they couldn’t accomplish before or helps them make a decision. If you publish content that doesn’t add value to your audience, you’re not only hurting your brand, but you’re also wasting your time.
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A lot of businesses struggle to get reviews on their social pages. If you want to get noticed, you need to work on getting more reviews from your friends and family. These reviews are the ones that matter the most. When you show up in search results for a keyword, Google takes into account the number of reviews a business has earned. The more reviews you have, the higher your rankings will be. The more you attract inbound links to your website from other websites that have a lot of reviews, the higher your rankings will be.
Creative Content
While the best content can still be a written piece, a video can be so much more. It’s all in how the content is presented. Video is an engaging way to share your story and can help you connect with your audience on a deeper level. Video marketing is also an ideal way to show off your expertise. Whether you are a doctor or a business coach, video can be an effective way to demonstrate your knowledge and create a relationship with your audience.
A well-written, informative blog post can help you establish an authority on a topic and build an audience of people who are eager to learn more about your business. When you produce high-quality content on a regular basis, customers will trust you more and may even be more likely to buy from you. And if you want to increase your search engine rankings, a high-quality blog is an excellent way to do it.
If you’re looking for a way to break into the world of inbound marketing and content creation, podcasting is one of the easiest ways to start. Whether you’re looking to create a podcast to help educate your audience or you want to create a podcast to build your brand, podcasts can have a huge impact on your business. And, the best part is that they’re not only easy to create, but they’re also incredibly inexpensive! The only thing you’ll need is a good microphone and some editing software.
Content marketing world awards are one of the biggest content marketing event of the year. And the winners are truly deserving. Congratulations to all the winners and to everyone who was nominated.
