Content marketing world 2021 is right around the corner. It will be the fifth annual Content Marketing World conference and we can’t wait to see what’s new and exciting. Check out the rest of this blog post to learn more about the conference and what you can expect.
Video content is growing
Over the last several years, video content has exploded. As consumers continue to move towards mobile video, brands need to incorporate video content into their marketing strategies to keep up with the demands of the digital world. Data from HubSpot shows that 75% of marketers plan to increase their video marketing budget in 2019. Video content marketing is a content marketing strategy that involves creating and distributing video content to attract and retain customers.
Video marketing provides a new way to connect with your target audience
Video, whether it’s a short explainer video or a full-length documentary, is a great way to share information and build relationships with your audience. Video marketing gives you the ability to show and tell your brand story in a way that written content alone can’t. Video allows you to demonstrate and demonstrate your expertise in your subject matter. And when you can demonstrate your expertise it builds trust with your audience, which results in increased conversions.
Videos are more than just short, flashy ads
Video is a much more comprehensive content type than just marketing, whether it’s a how-to guide, product demo, or how-to respond to a crisis. Video content can make your brand more human and give your customers more of a reason to trust you and spend more time with you online. Video can also help you build your brand’s authority and expertise in your niche by sharing your knowledge and expertise with your audience.
Video content is growing
The rise in video content has become a catalyst for change in the way content is created today. Video content is far more captivating and engaging than text alone. It allows brands to break through the noise of the digital world and reach their audience in a more authentic way. Video content is becoming more sophisticated in regards to editing and production, which means brands are able to use video to tell their brand story in a way that hasn’t been possible before. Video has grown rapidly over the last few years, and it continues to grow at an accelerated rate. Video marketing is projected to account for 65% of all internet traffic by 2021. There are more than 4.2 billion videos viewed every day on YouTube alone!
Video content plays a key role in the digital marketing mix
Video content is the perfect tool for generating leads or nurturing your existing customers. The content you share can help your audience learn more about your brand and your products and services. It can also help to establish trust and build authority, especially if you’re a B2B brand and you produce educational videos to demonstrate how your products or services can solve a problem and help your customers achieve their goals.
Video is a great way to engage your audience
Video is a great way to engage your audience. Whether it’s a how-to, educational or fun video, they’re all great ways to engage your audience. Video is all about engagement and can be used to answer questions, show products or even tell a story. Video is a great way to show your expertise and build trust in your brand within seconds.
Video can help you to tell your story more quickly and with more impact
Video is a great way to tell your story more quickly and with more impact than a written piece. People are more likely to watch a video than read an article, and more likely to remember it as well. Video allows you to show your audience exactly what you have to offer, and how you can help them with their issues and challenges. Video can also be used for educational purposes, allowing you to demonstrate the ins and outs of your product or service. Video is a more effective way to quickly demonstrate what you have to offer your customers, and why they should choose you over your competitors.
Videos can increase your website’s engagement
Video is an excellent way to increase website engagement. Google ranks YouTube videos higher in the search engine results for your keyword. The more engagement you get, the higher your website will rank in the search engine. For example, if you’ve created a how-to video, people who are searching for a similar topic will see your video in the search engine results. This will help them to find out more information about your website.
Video can help you to connect with your audience
Video is a highly personal form of communication. Your audience can see your expressions and hear your voice and feel more connected to you. Video can also give them a behind-the-scenes look at your work and how you do what you do. While a still image can show people what something looks like, a video can also give them an idea of how something works.
Video can make you the go-to source for your industry
Video gives your brand authority and helps you become the go-to source for your industry. These videos can be used for all kinds of content, from explaining how to use a new product to sharing case studies to helping solve a problem. What’s best is that these videos don’t have to be long to do their job. People are far more likely to watch a two-minute YouTube video than they are to read a 30-page document. And when you publish your video to your channel, you can share it on social media and get a lot of great exposure.
Video needs to be strategic and actionable
Video is more than just a way to add some motion to your content. It should be strategic in the context of your overall content marketing strategy. It’s a way to build authority and show your expertise. It also acts as a way to drive action, whether it’s helping people solve a problem or direct them to a solution. In the age of the customer, video plays a key role in helping you build trust with your audience.
Video can be short or long, from a few minutes to a few minutes
It really depends on the topic you’re covering and your audience. A short video can be great for explaining how to do something or show how a product works. Longer videos, on the other hand, can be used to inform, educate or entertain. It’s all about what your goals are and what your audience wants to learn more about.
Video can be an informal conversation with a client or a formal, in-house training session
Video can be an extension of your in-person meetings and conversations with your clients. If you’re working with a new customer, a video can be a way to get to know them better and help them learn more about your products and services. Video can also be a great way to demonstrate how your products are used in the workplace to make sure your employees understand how to use them correctly and safely.
Video can be used to help with customer support
Video can help you with customer service so you don’t have to. Video can help you resolve issues faster and in a more personal way. It’s also a great way to show your appreciation and care for your customers — and the value you provide. And just as importantly, video can help you build trust with your audience, especially if you’re a B2B business.
Video can be used to educate and inform your audience
Video is an excellent way to share educational content that your audience will find helpful, but it’s important to make sure that the content you share is authentic. Video can also be used to inform and educate your audience on new products, services, features, and technologies that your organization provides. When done correctly, your audience will see your company as knowledgeable and helpful, which can increase brand loyalty and encourage more conversions.
Video is more than just a video
A video can be much more than just a video, such as a music video or how-to video. It can also be an animated explainer, a whiteboard session, an interview, or a documentary. Video is an incredibly powerful way to create an emotional connection with your audience so they feel like you’re speaking directly to them.
Video offers a more personal connection
Video gives you the chance to express yourself in a way that text just can’t. Whether you’re speaking about your own brand or your own experiences, your video will come across as genuine and will help you build a more personal connection with your audience. Video allows you to show your personality and build trust, which can lead to more sales.
Videos are more likely to be shared
Video is more likely to be shared than any other type of content on the web. People have become much more willing to share videos as they have become more accessible through mobile devices and social media. This means that video marketing will play a greater role in achieving your business goals in the future as well. Video content is particularly well-suited to social media since it builds off of the social experience that people already have. This helps content that is shared on social media gain more exposure and more traffic back to your website.
Video is a more impactful way to tell your story
Video gives you a way to tell more of a story, and a way to connect with your audience in a deeper way than just text ever could. A video can transport you back to a time and place, make you feel as if you’re right there watching the action. Video generates deeper engagement than text does, making video a valuable tool for your content marketing strategy.
Video can help you to stand out from the competition
Video is one of the most effective ways to stand out in today’s digital world. Whether you’re trying to build your brand or looking to gain more traffic to your website, video can get your message in front of more eyes than ever before. Video content is often shared on social media and seen by thousands of people, making it an incredibly effective tool to increase brand awareness.
Video must be optimized
The rise of social media has fueled the rise of video marketing. In 2020, video made up more than 75% of all consumer-to-business communications. This trend isn’t going to slow down anytime soon. Video is an incredibly powerful way to drive leads and make an emotional connection with your audience. However, to make sure your video is optimized for search, your content needs to be customized, just like everything else on the web.
Video must be properly encoded
The first thing you should do to optimize your video is to ensure that it is encoded properly. Video is best if it is encoded in either a high quality H.264 or H.265 codec. The lower quality MPEG-2 video codec is not as efficient, so if you don’t have a high-end codec, you’re basically wasting your money.
Video must be sized appropriately for the screen
As the world becomes more mobile, videos need to be mobile-friendly to work effectively on any screen size. If your video is too small, it will automatically play on your phone in full screen, which means no one will be able to see the content. If it’s too large, it will appear pixelated on mobile devices and take longer to play. Video size is especially important on mobile, so always test your video on multiple devices to make sure it works well on them.
Video must be delivered in the right format
Online videos are most often delivered in the form of a YouTube video. But increasingly, brands are also posting video content to their own websites and social media platforms. Video must be optimized in the context of each platform it’s being posted to. While YouTube videos need to be optimized for search, the way they are displayed on social media varies widely. You need to ensure your video is optimized for mobile and desktop viewers.
Video must be served using the correct delivery method
Video hosting is part of the content marketing puzzle and as the world of content marketing continues to change, so must we. The right way to host your video will vary for different types of content and for different content marketers. Some content marketers will use YouTube, while others will host their videos on their website. The best way that you should host your video will depend on what you are trying to accomplish and the type of audience you are targeting. If your goal is to drive traffic to your website, or if you are trying to build a community, then YouTube is definitely the right place to host your videos. But if you are looking to help customers solve a problem or to get them to purchase something, then hosting your video on your website is the best choice.
In conclusion, Content Marketing World 2021 is the perfect event for those who want to stay ahead of the curve in content marketing. Attendees will learn about the latest trends and best practices in content marketing, and network with some of the top minds in the industry. Register today and don’t miss out on this can’t-miss event!
