Content Marketing Statistics That Will Make You Want To Work For Your Brand

Content marketing statistics can be overwhelming at times. It’s hard to know which statistics to believe and which ones to ignore. The following content marketing statistics will help take the guesswork out of it and give you peace of mind that your content marketing strategy is on track.

% of consumers take action after reading a branded content piece

This number is estimated at 43% and it varies by industry. There is a growing awareness that content marketing increases brand awareness and generates leads. However, only 43% of marketers create content with an action in mind. If you want to increase the number of your leads and conversions, create content pieces that your audience can relate to and can take action on.

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A recent survey found that 65% of consumers are more likely to take action after reading a piece of content if it comes from a brand they trust. While that number seems high, it might not be as surprising when you realize that this is also the case in the digital world. This means that if you want to be seen as the authority in your niche, then you need to produce high-quality content to keep your audience engaged.

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According to a study by Convince & Convert, the most effective content marketing campaigns produce an ROI of up to 300% in under a year. If you can create content that can get you that kind of ROI, you definitely want to work for your brand. With that in mind, let’s take a look at some statistics that highlight the actions taken by consumers who read a branded content piece.

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The survey found that only 14% of consumers said that they would immediately make a purchase after reading a piece of content. However, 74% of them said that they would still think about the idea and possibly shop around in the future. This means that there is an incredible opportunity for brands to turn brand awareness into product sales by leveraging the power of content marketing.

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About 35% of consumers would share a branded experience they had on social media. This means that if your content was able to create a great experience for them, they would spread the word about it. The great thing about this is that they would do this without even asking you for a promotion. When someone goes through a brand experience on social media, they usually come back and tell their friends and family about it. This can be a great source of referrals for your business. When a consumer shares your content, it shows up in search engine results. This increases the chance of them returning to your website to make a purchase.

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A content marketing campaign can have a huge impact on its audience, whether it’s through increased awareness, new customers, or brand advocacy. In fact, according to a recent survey by DemandJump, 55% of marketers say that content marketing increased awareness of their brand, and 65% of B2B organizations report increased brand awareness after publishing content. These findings demonstrate just how powerful content marketing can be for brands, especially when executed efficiently and effectively.

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In order to create valuable content, you need to know if it will be relevant to the audience that you’re trying to reach. To do that effectively, you need to know how many of your audience reads or engages with each piece of content that you post. There are many ways to find out, and the results of each approach vary depending on your business.

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It’s not enough to create and distribute content if it’s not read. In order for content marketing to work, you need to know how many of your consumers are reading the content you share on your social media channels. If no one is reading your content, it doesn’t matter how high-quality or engaging it is.

% of consumers say they become more likely to purchase a product after reading branded content

When brands publish content on their website, in social media or in other marketing channels, they get noticed. This helps them build a strong brand presence online. As a result, when people search for a specific product, they are more likely to come across your website or social media channels. This gives brands an opportunity to build a relationship with their potential customers by providing them with valuable information related to their products.

content marketing statistics

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Just because you like something doesn’t mean everyone else will. In fact, brand content marketing research has shown that when you show your customers that you care, they become more likely to do business with you in the future. For example, a survey conducted by Ipsos found that 67% of millennials say that they’re more likely to buy a product if they read about the company’s mission and values. Additionally, a 2017 Nielsen study found that 62% of consumers are more likely to purchase from a brand that they’ve heard about through content.

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A recent survey found that 71% of B2B marketers and 68% of B2C marketers find that social media content created for their brand increases consumer awareness and brand engagement. Social media content can also help improve brand awareness, especially if the content is entertaining. A study by HubSpot found that brands with more social media shares have increased in both search engine visibility and brand awareness.

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The number of people who say they would like to purchase a product after reading a specific piece of content is called the brand lift. This number is often calculated by adding the number of people who say they definitely or likely would purchase a product if they saw an advertisement about it and the number of people who say they definitely or likely would purchase a product if they saw a specific piece of content marketing.

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According to the Content Marketing Institute (CMU in the US) people are more likely to buy a product after reading a blog post, whether written by the brand or an influencer. The same research found that consumers are 6.5 times more likely to purchase a product after reading a blog post about customer-generated content. In France, when a consumer reads a blog post, the brand’s rating increases by 7% in the first month. While social media plays an important role in this research, the top three drivers of purchase intent were blog content, reviews, and influencer mentions.

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A report published by B2B Marketing found that, when brands publish content, it leads to a 10% increase in brand awareness and a 56% increase in intent to purchase. In fact, when brands publish content in the form of articles, they see a whopping 65% increase in sales. Even better news? The more content you publish about your brand, the more you will benefit. A report published by Hubspot found that brands that publish two or more pieces of content per week experience a 46% increase in leads, a 56% increase in website visits, and an 11% increase in leads per visit. That’s a lot of benefits from a small investment! To get more out of your content marketing, take a look at the statistics below to learn more about how your content will benefit your brand.

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According to this MarketingSherpa survey, 55% of US consumers say they are more likely to purchase a product after reading a brand’s content. So, the more content you create, the more you can increase awareness and drive sales.

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According to the 2018 State of Digital Marketing Report, 68 percent of marketers say that online video is the best way to grow their brand. And the ROI? Video content receives an average of $1.06 in earned media value for every $1 spent on video marketing. While there may be some skepticism about the authenticity of the information shared in videos, consumers are increasingly likely to read online reviews written by people who have been customers.

% of consumers are more likely to share branded content on social media

It’s not surprising that people are more likely to share images and other types of images than they are to read long-form content. And, depending on your industry, the percentage of consumers who are more likely to share your content can vary. For example, B2B marketers that sell technology products to other businesses are more likely to see an increase in shares of content about their company or the products they sell when the stock market is doing well.

content marketing statistics

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While 75% of consumers are likely to share brand-related content on social media if it’s helpful for their decision-making process, only about half of those will share a piece of content they found on their own. This means that you need to create content that will make your readers want to share it with their networks. One way to do this is by creating shareable content, like videos, images, infographics, and even articles.

% of consumers will share content from a company or organization if it offers quality and value

This is one of the most popular findings when it comes to social media and content marketing. It makes sense! Who doesn’t want to do business with someone who cares about their customers? The key here is that they care about quality and value. If you create content that is informative, provides quality advice, shares expert knowledge and shares it regularly, you’re more likely to gain the trust of your audience. In turn, you’re more likely to be the company of choice when they’re ready to make a purchase.

% of consumers will share branded content if it is relevant to their interests

When content is created to gain brand awareness, it should be relevant to the people your audience is interested in. This is why you need to do a lot of research when creating your content, especially the topics that your audience is interested in. For example, if your brand sells dog food, you will want to create content that is relevant to dogs and dog owners, such as dog training or grooming advice. If your brand sells sunscreen, you will want to create content that caters to cat owners, such as how to keep cats cool in the summer or how to help cats heal from sunburn.

% of consumers will share content from a company or organization if they trust that the content is authentic

Today’s consumers don’t want to simply consume content; they want to be the source of it. If you create authentic content that your audience cares about, they will be more likely to share it on their social media channels, increasing your exposure. It’s important to keep your content relevant to your audience and to stay authentic to your brand. If you do this consistently, you will create a relationship with your audience and encourage them to share your brand with their friends.

% of consumers will share content from a company or organization if they feel the content educates them on a topic

A recent study on consumer online behavior found that 62% of Americans share an organization’s content if they feel it is informative. This is especially true if the content is educational in nature. When people feel educated, they are more likely to trust the organization and purchase their products or services. If you want to increase brand awareness, post educational content on your social media channels. Doing so will help increase your brand’s authority and build a relationship with your customers that will pay off in the form of increased sales.

% of consumers are more likely to recommend your brand after reading and engaging with your content

When it comes to recommendations, there is no better endorsement than a consumer who provides a detailed written account. In other words, the more a consumer writes about their experience with a product or brand, the more likely they are to recommend it to others — especially if they’ve had a truly remarkable experience. Video is also incredibly powerful in the way it can convey your brand’s story and why you’re the perfect solution for their needs. These kinds of personalized experiences can make a lasting impression on your audience and have a remarkable ROI for you.

content marketing statistics

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If you aren’t engaging your audience in some way, whether through your content or through social media, they’re not likely to recommend your brand to others. People are more likely to share their experience and recommend a brand they like to their friends. Whether your content is educational, entertaining or both, it is imperative that you keep your audience engaged. In order for your content to be successful, you need to know how to use content marketing statistics to your advantage. We have gathered some statistics that you will want to consider.

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Of those who have read content marketing-related information about your brand, the percentage of those who have had a positive experience is significantly higher than the percentage of those who have had a negative experience. According to a survey by HubSpot, when consumers read and engage with content marketing-related information, their perception of the brand’s expertise and quality increases. This increases the percentage of consumers who will recommend the brand to their friends and family. That means that content that is informative, educational, thought-provoking, and entertaining can help you build a strong relationship with your audience and increase your overall brand awareness.

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If you’re looking to increase brand awareness, you should definitely consider creating and sharing useful content. If you create content that your audience finds helpful, they’re more likely to share it with their friends, family, coworkers, etc., and in turn, they’re more likely to recommend that brand to others who are looking for a similar product or service. This increases brand awareness by putting your brand in front of more eyes, and the more eyes your brand is in front of, the more likely it is that they’ll be interested in buying it.

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According to the Content Marketing Institute (CMI), people who read content that is related to their personal interests are 24% more likely to recommend the content to others. This means that content that provides helpful information in an entertaining way will make your audience feel more connected to you and your brand. As a result, they will be more likely to recommend your brand to others.

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According to HubSpot, 43% of customers who have read customer reviews will be more likely to purchase a product after seeing those reviews. That’s a huge number! And it has a lot to do with why reviewing your products and services is important for your business. People are more likely to trust a brand they know if they’ve interacted with it previously. And by providing customers with content that they’ve asked for and offering them helpful advice or solutions, you’re increasing that trust and reinforcing your brand as a provider.

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In a survey by HubSpot, 43% of customers said that they would be more likely to recommend a business they interacted with on social media. After reading content that educated them and provided them with value, 43% is a high number! This also applies to content that educated them about a particular product or service they were interested in. Those who read informative content are more likely to be customers for life.

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One of the most important statistics in this list is how many people are more likely to recommend your brand after reading and engaging with your content. It does not matter whether you are writing a blog post, an article, or a social media post—a content marketing strategy that generates a high number of recommendations has a much higher ROI than one that doesn’t. In fact, a survey found that a brand’s social media engagement can increase inbound awareness by 12% and brand recommendations by 11% among highly engaged audiences.

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We all want to feel like we’re part of a community. This feeling of connection is often enhanced by authenticity. If a brand shares authentic content that speaks directly to its audience, the brand’s audience is more likely to trust it and feel connected to it. And they’re more likely to share that content with their networks, too. The more engagement a brand gets, the more a brand feels like a community. And the more trust a brand has, the more likely consumers are to recommend their products and services to others.

% of consumers who have read a branded content piece would be likely to visit your website to learn more

While the content marketing strategy is about building your brand personality and providing information and value to your audience, it’s also important to remember the direct connection between how you distribute your content and how a potential consumer will react to it. Are they likely to visit your website after reading your content? If so, then your content is working!

content marketing statistics

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If you’re wondering how to increase website traffic using content marketing, one of the easiest and most effective ways to do it is to work with influencers and publish high-quality content related to your brand. When you work with influencers, whether it’s a blogger or YouTube personality, you get two things: first, you get high-quality content that is relevant to your audience and second, you get exposure for your brand. That means you don’t have to do much marketing on your end. The influencer does all the work for you.

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The number of consumers who have read a piece of branded content is not the same as those who would be likely to visit your website to learn more. Still, it’s a great way to gain brand awareness and drive traffic to your website. A survey by HubSpot found that 74% of consumers are more likely to purchase a product or service if they learn about it through a brand’s website. The content length doesn’t matter as much as its quality. If your content is relevant to your audience and valuable, they are more likely to share or link to it and drive traffic to your website.

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According to a study by HubSpot, 65% of millennials say they are more likely to purchase from a brand if they read its content on social media. And another survey by Marketo found that 43% of B2B buyers who are already following brands on social media say these brands provide them with helpful information they need to make a purchase. So, if your content is interesting, informative and helpful, it can help you grow your audience and eventually drive more traffic to your website. Plus, it can help you get more leads and eventually convert them to customers.

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If you are involved in content marketing, you definitely want to look at this data point to help you improve the performance of your content. If you are looking to boost the number of visits to your website and increase your website traffic, then look at this data and find ways to increase the number of consumers who have read your content and would be interested in learning more about your products or services.

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A report by Infogroup found that 74% of Americans are more likely to purchase something after reading a positive brand story online. And when it comes to social media, 66% of people say they’re more likely to purchase a product after seeing a brand post on social media. If you want to increase your website traffic and build an engaged audience, you need to publish high-quality content for your brand that is going to attract attention. This means that your brand content must be interesting and provide helpful information to your audience. In order to gain website traffic after sharing your content on social media, make sure to include links to your website in your social media posts so users can learn more about the products or services you’re offering.

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According to the Content Marketing Institute, 65% of B2B customers and 55% of B2C customers are more likely to purchase a product or service if the brand shares helpful information through content marketing. This number is projected to continue to rise so take advantage of the opportunity to create content that will help your brand gain more visibility.

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This number is likely to vary based on the type of content you’re promoting and the size of your target audience, but one thing we know: As long as it’s high, you’re doing it right. A high number of impressions and visits are a clear signal that your content is interesting to your audience and is providing them with value. And when you’re generating enough leads and sales, you know it’s working!

In conclusion, these content marketing statistics show that there is a lot of potential for your brand to succeed if you put in the work. If you want to see your brand succeed, start by creating great content that will resonate with your target audience.