Content marketing salary report: How much does it pay to be a content marketing expert? Check out the rest of this article to find out!
The median salary for all content marketing professionals is $75,000
In the United States, the median income for all content marketing professionals is $75,000. The average salary of a content marketing professional is $54,000 per year, which is $36,667 per year less than the median. The highest earning content marketers have an annual salary of $146,000. The data in this report is based on the results of a survey of 6,000 content marketing professionals who are paid to create content.
The field of content marketing is growing more than 22% every year according to the Content Marketing Institute
The fast growth rate of the field of content marketing is no accident. This is because the demand for high-quality content is rapidly increasing. Content is one of the cornerstones of any successful digital marketing campaign. According to the Content Marketing Institute’s latest survey, more than 90% of B2B companies use content marketing to help establish and nurture relationships with their audience. This means an increased buyer journey length, higher conversion rates, and higher ROI. In fact, according to the Content Marketing Institute’s report, companies that use content marketing have an ROI of $33 for every $1 spent on content marketing.
Additionally, content marketing job growth is anticipated to grow twice as fast as all other marketing and professional services, which can result in approximately 485,000 new job openings in the United States by 2022
The content marketing field is expected to continue to grow rapidly in the years to come, which is great news for job seekers who are looking for a new career in content marketing. The Bureau of Labor Statistics projects that the number of content marketing positions will exceed 485,000 in 2022, which is more than twice the number of marketing and professional services positions. This growth is projected due to the increased demand for content marketing as a way to build brand awareness and drive more traffic to a business’ website.
In addition to the increased demand for content marketing professionals, the pay for these jobs has also increased
If you’re thinking about a career in content marketing, you’re in good company. The Bureau of Labor Statistics estimates that the number of content marketing positions will increase by 13 percent by 2020. And while the median salary for all content marketing professionals is $75,000 in the context of The Content Marketing Salary Report: How Much Does It Pay to Be a Content Marketing Expert? the projected growth in this highly in-demand field means that the median salary for this career will continue to increase over the next few years to meet the demands of the overall market.
The median salary for all content marketing professionals is $75,000
The number of content marketing professionals has increased by more than 30% in the last five years. And, according to the Content Marketing Institute, the median salary for all content marketing professionals is $75,000.
The highest paying content marketing roles are those that are closely tied to a specific area of expertise
For example, if you specialize in creating content about the latest SEO strategies and tools, you could earn a six-figure salary. If you specialize in writing educational content about how to optimize your website for voice search, you can easily earn $75k to $100k a year. The opportunities are endless!
Content marketing lead
If you’re looking to break into the world of content marketing, you can start by focusing on marketing. The content marketing lead is responsible for managing the content creation process and sourcing and recruiting the right talent to work on the content. They also manage the entire editorial calendar and write and edit all content created by the team.
Content strategist
When a business is looking for help in building an in-house content marketing team, one of the first roles they often consider is the content strategist. Despite the broad title of this role, a content strategist is more than just a writer. They are knowledgeable about the research that goes into creating content that satisfies the needs of your audience and the goals of your business. They are also a master in planning and laying out content creation strategies.
SEO content writer
A lot of the content on the internet is created by SEO writers. If you are looking to make money as a writer, keyword research is essential. A good writer will create content that is helpful to their targeted audience and search engines. If you can do this, you can earn a living and help your clients get a lot of traffic. If you want to get into this line of work, you can learn SEO writing on your own, or you can take a course that will help you learn how to do it.
Content marketing specialists who create and manage web content are paid the highest salaries — anywhere from $90,000 to $130,000
You’re reading this, right? If so, you definitely have a bit of an attention span. For those who aren’t keeping up, that means you’re the type of person who is interested in learning about any and all new information. The content marketing game is no different. It’s all about how you keep your audience engaged by providing them with fresh and relevant content to help them grow their businesses. And the highest-paid people in the industry are those who specialize in creating and managing this web content.
Providing strategic, consistent content that educates and informs the client’s target audience
Content marketing specialists who develop long-term relationships with clients are the ones who create and manage web content. They create content with a strategic, consistent approach that educates and informs the target audience. These content marketing specialists build and manage a content marketing team, which means they create and publish all the content on behalf of the brand.
Writing and editing technical and complex documents
Even if you’re not a writer, writing and editing can be a way to break into the field of content marketing. While it’s not a full-time job, it’s still a great way to start working with content as a full-time employee.
Developing the process and the tools to manage the content lifecycle
One of the biggest challenges for content marketers is keeping their content organized and up-to-date. Not only does it require constant monitoring to keep it fresh, but it also needs to be updated when the information changes or becomes outdated. A content management system (CMS) is a web application that allows you to create and manage all your content in one place, making it easy to find, organize, and publish. It can be used to create and edit website content as well as share it with other users.
Analyzing and reporting the data to measure content marketing performance
The content marketing specialists who create high-quality content, attract inbound links, increase social media shares and attract more customers are the ones who are highly paid. However, it is very important to understand and analyze the data before making a content marketing report. A report only looks good when the marketer knows how to analyze the data. A content marketing report should include the marketing campaign name and date, the number of visitors to the website and the number of conversions. If the report is not properly created, it can make the marketer look good or bad.
Content marketing managers, on the other hand, earn salaries between $80,000 and $110,000
With the right skills and experience, content marketing managers can earn six-figure salaries. This is true whether you’re working for a large organization or a small company.
Develop content that educates and inspires
Creating content marketing that educates and inspires your audience is a cornerstone of any successful marketing strategy. But not all content is created equal. If you want to increase your traffic and conversions, you need to create content that your audience cares about and shares with their friends and family. If you aren’t paying attention to the voice of your audience, it will quickly turn away from your brand.
Manage and maintain relationships with key stakeholders
If a content marketing manager does not have the skills required to manage a content team and create content within strict deadlines and targets, then the project will fail. To manage your content creation team, you need to have the ability to build relationships with key stakeholders and understand their priorities, what they expect from you, and how you can help them achieve their goals.
Track and report on performance
You need to know the value of your marketing efforts to your organization. If you don’t have access to metrics, that’s an issue you need to solve. The marketing metrics you need to pay attention to are those that measure the ROI of your content marketing efforts.
The lowest-paying content marketing roles are those that require a high level of creativity and problem-solving skills
To determine the most common roles in content marketing, we looked at the top 100 most popular job descriptions. After taking a closer look at the skills and responsibilities for each role, we found that the most common content marketing job title is Content Marketing Manager. A Content Marketing Manager oversees all of a company’s content creation efforts so they can create and distribute high-quality content to attract more customers. They’re responsible for building strong relationships with customers by creating content that solves their problems and helps them make better business decisions.
Content marketing writers
Content marketing writers can specialize in all kinds of niches, from business and finance to food and travel. They write content for websites, blog posts, press releases, social media, and more. They usually need to write for a particular voice or tone, making sure their writing flows smoothly and sounds natural. And they need to be able to write quickly, on any topic, while keeping the content fresh and engaging.
Social media managers
Social media marketing has proven to be an effective and affordable way to increase brand awareness and drive traffic to a website. A great social media manager will be able to create content that gets a lot of attention, shares, and likes. They must be able to monitor what customers are saying about their products and services and use that information to create new campaigns and promotions.
Bloggers
It’s hard to make money writing about your hobby, but it’s a tactic that works for many bloggers. One of the most well-known examples is Pat Flynn, who started blogging about making money online in 2007. He quickly built a following as he shared his strategies and advice, and now he makes $40,000 per month with four blogs and a podcast.
In conclusion, if you want to be a content marketing expert, it pays to do your research and know your stuff. The average salary for a content marketing expert is $85,000, but the sky is the limit for those with the right skillset. So if you’re looking to make a change in your career, or just want to learn more about content marketing, start researching today. Who knows, you could be the next big thing in this field.
