Content marketing resume can be a powerful tool for job seekers. Not only is it a way to showcase your skills and experience, but it can also be a great way to stand out from the competition. If you’re looking to land a job in content marketing, here are some tips to make your content marketing resume stand out.
Set your professional goals
Your resume is a great place to list your goals. If you’re looking to transition your career into content marketing, make sure to include that goal in your resume. And when you’re applying to a job, make sure to include a section on your resume where you describe your goals for working in that role. Be as detailed as possible and use the goal section to highlight why you are a great fit for that position.
Have you set any goals for your career?
Even if you have not set any goals for your career, you can still put one on your resume. Set a goal for how you would like to see and experience your career in the future. The goal setting process helps you focus your efforts to achieve that goal, and a resume is the perfect place to start.
If not, when was the last time you did?
Your resume is your first impression in the job search process. And it’s important to put your best foot forward. So, make sure you keep up with current trends and stay up on the latest industry news. If you haven’t been blogging, take a class or read a book on how to create a successful content marketing strategy. If you don’t keep up with the latest marketing strategies, you risk being left behind.
Take time to reflect on what you want to accomplish
Before jumping into the nuts and bolts of your resume, take some time to think about what you want to accomplish. What do you want to do? Who do you want to work for? What are your career goals? What skills do you need to get there? A great way to gain more clarity is to create a list of your top priorities in the form of a to-do list. From there, break down each goal into smaller tasks and create a plan to tackle each of them.
Set goals for yourself
Before you start writing your content marketing resume, take some time to set goals for yourself. If you want to work for a local company that’s hiring, you’ll need to know what types of content will help you get your foot in the door. If you want to break into the digital marketing world, you’ll need to create educational content that can help your audience learn more about your business and what you can do for them.
Take action
Your resume should speak for you. If you can’t clearly express your goals and intentions and explain why you’re the right person for the job, your resume will likely be ignored. When you take action, your resume will show potential employers how you make things happen. Whether you’re applying for a job or asking for a promotion, make sure that your resume conveys your enthusiasm and commitment.
Know your audience
When you’re creating content for your resume, you need to keep your audience in mind. The goal of a resume is to get you an interview, so it needs to clearly and concisely reflect your experience so a potential employer can see how you would perform in a job. If you’re applying to a business development position, you want to make sure your resume conveys that you’re detail-oriented and have a knack for nurturing relationships. If you’re applying for a content marketing position, you want to show how you can create content for an audience and drive engagement.
Know your audience and their challenges
The content you create for your resume should speak to the exact skill set and qualifications that companies are looking for in a candidate. If you’re a designer, your resume should showcase your portfolio and your experience with various design tools and programs. If you’re a salesperson, your resume should contain your list of accounts you’ve worked with and the strategies you used to increase their yearly revenue.
Understand your customer’s pain points
The customer is the lifeblood of any business, and content marketing is all about creating content to help them solve their problems. Your content should be aimed at solving the customer’s problem in the most efficient and effective way possible. You need to understand your audience well and figure out what their biggest problems are and how your content can solve them. Use the five human senses to gain a deeper understanding of your audience.
Know what drives your customer’s business
If you’re going to be writing about your previous work, research the company you’ve worked for. What kind of products or services does it sell? What brands do they use? Knowing these details will inform the tone and content of your resume and help you write content that your audience will be interested in.
Understand their goals
For example, if you’re applying for a social media manager role, you don’t want to talk about your experience creating a viral campaign for your previous employer. Instead, focus on how you managed your team to execute your social media campaigns on a consistent and successful basis. You need to demonstrate that you understand the objectives of a social media manager and how to accomplish them.
Know what your customer is struggling with
Do you know what problems your customers struggle with most? Have you developed content that helps solve those problems? If not, you’re missing a huge opportunity to help your customers and build lasting relationships with them. The same goes for your resume. If you don’t know what your audience is struggling with, you won’t be able to write content that answers their questions. And your resume needs to show you understand their struggles so it can help them find a job.
Create a content marketing plan
A content marketing plan is a strategic document that outlines your content, when and where you will publish it, and how you will promote it. It can also include your website’s technical needs, SEO, and social media marketing strategy.
Define your goals
Before you can create a content marketing plan, you need to decide what you want to achieve. Your goals should be specific, actionable and measurable. For example, one of the goals you might set for your content marketing plan is to get more website traffic. That’s a great goal, but it’s not very specific. Traffic is valuable to a business, but it’s not a business goal in and of itself. A better goal would be to increase email subscriptions or leads generated from your website. Defining your goals in a way that is specific to your business will help you craft a content marketing plan that will actually help you accomplish your objectives.
Understand your audience
The first step in creating a content marketing plan is to understand your audience. You need to know what they’re interested in so you can create content that will appeal to them. Do your research to find out what your audience is interested in reading, watching, listening to, and learning about. The more you know about your audience, the better you can create content that they want to read, listen to, or view.
Define your content strategy
When creating a content marketing plan, one of the most critical components is your content strategy. Your content strategy helps you determine what types of content you will create, when you will publish that content, and how you will promote it. It also helps you determine how you will segment your audience and target each segment with the right content. There are a number of different strategies, including the ever-popular “Hub and spoke” approach. This strategy involves creating a “hub” of high-quality content that your audience will be drawn to, and then building your content around that hub.
Create your content plan
If you’re looking to get a new job, you need to show yourself as the person who can come up with a plan and execute it. That’s how you show your employer that you’re the one to hire. Your plan should include a breakdown of your overall goal, a timeline, and a breakdown of your content creation and promotion. It should also include a plan for monitoring your content and making sure you’re meeting your goals.
Create your content strategy
The content on your resume must match the content on your website. If you create a new piece of content that doesn’t match your website, your resume will quickly lose credibility. A content strategist can help you create a content strategy that matches your brand identity and matches the content your audience is looking for. A content strategist can also help you identify your goals and plan how to meet them.
Define your content goals
In the context of content marketing, your content strategy is the plan for how you will grow your audience and your business. Every piece of content you create should be part of that strategy. What topics will you write about? What types of content do you plan to share? Where will you promote your content? Your content strategy should cover all aspects of your content marketing and should be flexible enough to account for the inevitable changes that will happen along the way.
Determine your frequency
Set yourself a reasonable schedule for writing and publish your content. Look at your schedule and determine how much time you realistically have to write. If you’re working full-time, a daily update might be more appropriate than a weekly one. Determine what kind of content you’ll want to create and publish regularly and stick with a schedule you can maintain.
Map your strategy to your content needs
When you put together your content strategy, you’ll need to think about the types of content you’ll need to produce. For example, you might want to create case studies that demonstrate how you worked with a previous client, or you might want to create a how-to guide about a piece of software you use regularly in your work. Your content strategy should also include a plan for when you’ll publish each type of content. For example, you might create a plan for when you’ll publish a new white paper every month, or you might create a plan for when you’ll publish a blog post every week.
Create your content plan and calendar
The first step in creating a content strategy is developing a content calendar. A content calendar is a schedule of when you plan to post on your social media channels, your website and other outlets. When you create a content calendar, you can plan out your content in advance, making sure that you have enough quality content to keep your audience engaged. With a well-planned content calendar, you can plan for peaks and valleys in your audience’s interest.
Create your content calendar
If you’re new to a career in content marketing, you’ll want to create a content calendar for yourself. A content calendar is a tool that helps you manage your writing and scheduling. It ensures you stay on track for creating content and publishing it on your website, social media channels, and anywhere else your content might need to be seen. A content calendar should include a breakdown of your overall content marketing strategy. It should also detail when you plan to publish your content, as well as any special promotions or discounts you plan to offer your audience.
Outlining your content strategy using a calendar format allows you to see what you have planned for the future
A content calendar doesn’t just mean planning out your month-by-month social media posts—it includes all the other elements of your content, too, like your email campaigns, blog posts, and even your website. By looking at your content calendar in a holistic manner, you’ll be better able to plan for your future and make smarter decisions about what content will work best for your audience and your campaign goals.
Your calendar should include upcoming blog posts, videos, podcasts, and any other content you’d like to create and promote
Your content calendar will help you stay on schedule to create and promote all of your content in a consistent manner. Think of your content calendar like a to-do list for your marketing activities. You’ll want to add and schedule all of your content creation activities as well as any social media promotion activities you’d like to do. When you’re ready to promote your content, you’ll be able to schedule it on your social media channels.
You can use a calendar software program or just start a spreadsheet
If you are not yet using a content calendar, start one today! You can use a calendar program or just use a spreadsheet. The key is to develop a system that works for you and allows you to plan and organize your content creation. Set up your calendar in a way that works for you, whether that means using a program on your desktop or scheduling your content creation in your calendar. You will be amazed at how much easier it is to manage your content creation when you have a clear plan!
You might also consider using a calendar to track events, such as trade shows, webinars, and other live events
Depending on the type of content you create, you could use your calendar to break it down into different sections. For example, if you have a blog with several different categories, you could use a separate calendar for each category. This will help you plan out what you want to write each week and will keep you from jumping from one topic to another without a plan.
In conclusion, if you want a successful content marketing resume, make sure to include the key points that we discussed. Be sure to tailor your resume to the specific job you are applying for, and don’t forget to proofread! With these tips in mind, you’re sure to create a resume that will help you land the content marketing job of your dreams.
