Content marketing plan example. A content marketing plan is a critical tool for any company that wants to be successful with content marketing. In this article, you’ll see an example of a content marketing plan that you can use to create a winning plan for your business.
Define your goals
You can define your goals in terms of how you plan to attract and engage your ideal audience and get the word out about your business. One goal might be to increase your website traffic by 20% in a month, or to grow your email list by 100 new subscribers. Another goal might be to acquire more LinkedIn connections, or to get your local media to cover you. Whatever your goals are, create a written plan that includes tactics you will use to accomplish them. That way, when you’re busy working on other projects, you’ll be able to refer back to your plan and see what you already completed!
Developing a positive attitude and setting goals is a great way to help you stay motivated and feel more in control of your life
It can be easy to look at your situation and feel overwhelmed. Having a positive attitude can help you find the strength to take action and make changes to improve your life. Instead of focusing on what you don’t have, focus on what you do have and what you can do to make improvements. Set goals and work towards accomplishing them one step at a time.
Set your goals realistically
When creating a content marketing plan, you should be realistic about what you can accomplish within a given time frame, and what you can realistically expect to accomplish over the long term. If you have a small team, it may be challenging for you to produce high-quality content every single month. But what you can do is create a content calendar and try to produce at least two or three pieces a month that will keep your audience interested and engaged. If you have a larger team, you can divide up the work and get each individual writer to create one or two pieces per month, while the others work on other projects.
Write down your goals and post them where you will see them every day
Your goals and objectives should be simple, actionable, and written in the present tense. Write them as a how-to guide for your audience rather than as a to-do list. If you want to increase traffic, write down how you will create and distribute high-quality content. If you want to increase conversions, write down how you will optimize your landing page and call-to-action. If you want to increase brand awareness, write down how you will increase your social media engagement. Your goals should be specific enough to guide your actions, but broad enough to give you a long-term plan.
Reward yourself for reaching your goals
Set a realistic goal and create a timeline for achieving your goals. Once you’ve done that, create a mechanism that will reward yourself when you achieve your goal. Whether it’s giving yourself a treat, taking yourself on a special trip or getting a new gadget, reward yourself for achieving your goals. This will help to keep you motivated to keep working towards your goal.
Define your target audience
Now that you’ve identified your target audience, it’s time to think about the content you’ll need to create to attract them. You can create content that answers questions, solves problems, and helps them make a decision. But before you start writing, you need to identify the questions or problems your audience has that you can solve with your new content. This will help you create content that is relevant to your audience and will help them learn more about your brand.
Determine your audience and who you want to reach
Before you can create your content marketing plan, you need to determine your target audience. Think about the different types of people you want to reach and how they interact with your brand. They may not live in the same geographic location as your business, so you’ll need to determine how they will find your content. Will they learn about your brand through YouTube videos, Facebook ads or a local newspaper? You need to figure out where your customers are most likely to be found.
Understand your audience’s challenges and needs
Knowing your audience will help you understand what content your audience is looking for, their pain points and how they currently solve them. This will help you produce content that will attract and engage them. People are more likely to buy from you if they feel heard and understood.
Know what they want and need from you
When you know your audience and their needs, you can develop content that helps them solve a problem they have or answer a question they have. This type of content will help your audience understand your expertise and why you are the best solution to their problem or need. For example, let’s say you are a dentist and you want to create content to help solve the need of your patients to learn about oral care after having teeth pulled. Instead of creating a generic post about oral health that doesn’t cater to your patients’ specific needs, you can create a post about how to care for your dental implants after the procedure.
Know what your audience is not interested in and what they are willing to overlook
When you’re writing for a target audience, it’s important to know what they’re NOT interested in and what they are willing to overlook. For example, some travelers might not be interested in a guide for planning a trip. Instead, they may be interested in learning how to choose a travel route based on the best times and prices. If you’re targeting a specific type of business traveler, they may not be interested in a guide to help them pack or plan their meetings. Instead, they may want to learn ways to travel more efficiently so they can spend less time in transit.
Define your content strategy
The content strategy plays a pivotal role in building your online presence and how people view your brand. While many organizations still consider content to be just copy, it’s more than just writing—it includes the planning, creation, and sharing of any type of media asset to help your audience learn more about your brand. You can create your strategy by compiling all your content ideas and prioritizing them. Ask your team what content they think is most valuable to your audience and create a list of your top priorities.
Define your content marketing goals
Your content marketing goals are the purpose of your content marketing campaigns. While the end goal of content marketing is to drive qualified leads for your business, your content goals should focus on the bigger picture. An example of a content goal might be to increase brand awareness. If your business is a plumber, one way to increase brand awareness might be to create educational videos. These videos can demonstrate how plumbers can solve problems related to plumbing damage and can be shared on your social media channels.
Determine the frequency and the type of content you’ll create
The amount of content you’ll create will vary according to your business objectives. For instance, you may want to publish a new blog post every week if you’re promoting a new product or service, or you may decide to publish just once a month to keep your content fresh and interesting.
Understand your client’s challenges
Knowing your client’s challenges will help you establish what types of content you’ll need to produce to accomplish your goals. If your client struggles to find the right keywords to use in their content marketing campaigns, then writing an in-depth guide on how to find the right keyword for any given post will help them find success. If your client struggles to create content that people care about, creating a step-by-step guide to creating compelling content will help them grow their audience and make their content more shareable.
Define your content marketing strategy
For a content marketing strategy to work, it needs to cover all aspects of the marketing communications mix: communications, advertising, social media, website, SEO, and more. To create an effective content marketing strategy, you need to have a clear idea of the content you will produce, your target audience and how you will distribute it.
Determine who will create and manage the content
When you create a content marketing plan, one of the first things to consider is who will create and manage the content. While you may want to hire a writer to create your content, you should have a content manager to take responsibility for all aspects of your content, from creation to promotion. You can also hire a content manager on a project basis, but it’s important to keep a single content manager for your organization. This will help keep your content consistent and ensure that it’s getting promoted properly.
Create your content plan and calendar
We’ll begin by generating a master calendar for the year. At a high level, you can break your content creation down into calendar-based activities. While not every piece of content will be created in a single week, you will want to organize your content calendar by the week so you can plan and execute.
Start with your client’s content needs
Before you create your content plan, make sure you understand your clients’ business objectives and marketing goals. What do they need to accomplish? What topics do they need to cover? You should also talk to them about what they’ve already created so far. Their existing content can help you refine what they want from your content marketing strategy.
Know what your client wants to accomplish with their website
The first step of any content marketing plan is to understand your audience. Before you create content, make sure you understand what your audience wants and needs from your website. This will help you create and write high-quality content that your audience will love. If you don’t know what your audience wants, you’re going to struggle to create content that will attract them.
Understand the frequency of content your client needs
Every business has a certain schedule for creating content. Some need to focus more on their content in the beginning of the year to drive traffic during the holiday season and others need to focus on the end of the year to close out the year strong. Your content marketing strategy needs to align with your clients’ content schedule so that you can create the right amount of content for them at the right time. For example, if you’re a wedding planner who helps couples book venues, you’ll want to publish a fresh wedding-related blog post every week during the spring and summer months to help them plan their weddings before the busy season. If your organization helps organizations prepare for tax season, you’ll want to create a new tax-related blog post every month to help them stay current and keep their clients happy.
Determine the type of content and frequency needed to support the client’s goals
The content plan should help you understand what you need to create based on the goals of your client, the audience they serve and the content that already exists on their website. It’s important to consider your content type, length, tone, and the channel through which you will deliver it all. For example, if you’re working with a B2B company, you may need to create educational content, white papers, webinars, and other long-form content options that keep your audience engaged. If you’re working with a B2C company, you may need to create content that helps your audience solve a problem they’re having or walk them through a process.
Determine the amount of time required to create the content
Now you need to determine how much time you need to dedicate to creating your content. There is no set formula for this, but it’s a good idea to plan for two weeks of content creation per month. If you work a 9-5 job, you might be able to create one piece of high-quality content per week. If you have a side hustle or freelance business, you may be able to create two high-quality pieces per week. The key is to plan for a consistent amount of time per month to create content so you can keep up with an audience and build a relationship with them.
Create your content strategy and action plan
One of the most important aspects of a content marketing strategy is creating a plan. While you may be able to create a plan on your own, a team approach works better. You can get buy-in from the whole team, and you’ll end up with a plan that everyone can follow and work with. Your content creation team can handle the creation of content and the promotion of your content, while the SEO team can work on improving your website rankings. And your sales team can work on generating leads.
Define your purpose and audience
If you don’t know what your audience wants or care about their problems, you will not be able to create a content strategy that helps them solve their problems or move closer to achieving their goals. The better you understand your audience and their problems, the better you can create content that helps solve those problems and meet their needs. That helps you build a relationship with your audience and make them more likely to buy from you or take action on your recommendations.
Understand your client’s challenges
You need to understand the problems your clients are trying to solve. This allows you to focus on content that will help them achieve their goals. A great content marketing strategy is one that solves a problem for the company. That’s what you want to walk away with — a solution to a problem.
Define your content strategy
A content strategy for your business should map out how your content will be created, updated, promoted, and distributed. That means you need to set a clear goal for what types of content you want to create and how you will create and optimize it for search. A content strategy also helps you determine what content you should be creating and when.
Create your content plan
One of the most important things you need to do is create an effective content marketing plan. The content marketing plan is a strategic document that outlines your overall content marketing goals and the content you plan to create to help you meet those goals. It should include a content calendar that outlines each month’s content creation activities and a prioritized list of content that you need to create each month.
In conclusion, your content marketing plan should be tailored to your specific business goals. However, by following the example above, you can create a winning content marketing plan that will help you achieve success.