Content marketing manager interview questions can help you prepare for your interview. Check out the rest of this article to get a better idea of what to expect.
What is your current role?
The content marketing manager role is all over the map. In some organizations, it’s the manager who oversees the content strategy and content creation process. In other organizations, it’s a hybrid of the two roles—a manager who supports the creation of content, but who works with other teams to come up with the strategy.
I am the lead web designer
If you’re wondering what a content marketer with a design background does, the answer is pretty straightforward. A content marketer with a website and web design background acts as the go-to person for all web-based issues. A designer can handle all aspects of the web design process, including building the website and creating the layout. They can also work hand in hand with the business to determine what their website needs to accomplish and then create a website that will meet those goals. Content marketing has become so much more than writing and editing. A great content marketer is someone who thinks outside of the box to present their ideas. A designer can create the right type of website for your business to attract your ideal target audience.
I am the lead web developer
If you are the lead web developer, you likely have a great deal of experience working with content. You may have even been a writer before. That’s great! But, as a web developer, you’re still going to need to understand how to create content that connects with your audiences. That’s where a great content marketer comes in. A marketer can help you optimize the content you already have to help build the audience you need to support your business.
I am the webmaster
Being the webmaster is a great way to understand the technical side of content. It’s important to know how websites work, and how to make them easy to navigate and understand. If the website is not up to par, it could have a negative impact on your content marketing efforts.
I am a part-time webmaster
A part-time webmaster is a person who is responsible for managing a website. They may handle the website maintenance, content creation, and SEO. It is important for a content marketer to play a role of a webmaster as well for the website to perform well. They need to understand that website is the face of the business and it will help you build a strong brand identity.
I am the web designer and developer
If you are in this role, and especially if you’re a complete beginner, you might have to learn to code. This can be intimidating for some, but it doesn’t have to be. Try your best to learn the basics of coding. It will be much easier to manage your content and build out your website if you understand the basics of how the code works.
How did you get into this industry?
If you are a B2B content writer, you may have worked in the sales and marketing departments before you became a content marketer. After learning the ins and outs of the industry, you decided to make a career change by applying for a content marketing manager role. If you are working as a B2C content writer, you may have been an in-house writer before transitioning to a marketing manager role. It’s always important to mention your previous experience when applying for a content marketing manager job, so your interviewer will know that you have the right background for the job.
I fell into this industry by accident
A lot of people are drawn to the content marketing field because they like to write. If writing is something you enjoy and you’ve been working in other types of marketing, you may have just stumbled into this particular career by accident. If you love writing for other brands, you can use those skills for your own business and build an audience of people who are interested in what you have to say.
I started as a web designer and went on to do a lot of graphic work
Some people begin as web designers and take on the role of content manager as their careers progress. If that’s your story as well, you know how important a solid website is for your content marketing efforts. In order to stay organized and keep your content organized, you need to be able to create and manage it.
I was working for a video production company and developed web design skills as part of my job
Content marketing is part of digital marketing, so if you’re working in a video production company, chances are that you’ll be developing web design skills anyway. But if you’ve also got some writing skills then that’s a plus. If you’re looking to break into digital marketing, you could consider writing for your company website or social media channels or even guest blogging. There are lots of ways to get involved in content marketing and, if you can demonstrate your ability to write, you’ll be sure to impress the interviewers.
I was a web designer, and one day my client called and asked me if I wanted to help them out
If you’ve ever worked with a non-tech company, you’ve probably interacted with a professional designer at some point. They might’ve created a logo or designed a website, and if you were really lucky, you might’ve even worked with them.
What is the most challenging part of your job?
As a content marketing manager, you have to be able to quickly scan your content to see what is working, what is not, and then optimize accordingly. That means knowing what content your audience is responding to, what is confusing them, and what content they are most likely to share. While creating your content, you should have a plan and stick to it to make sure you are creating content that your audience is responding to.
Delegating tasks
One of the most challenging parts of the job is delegating tasks. This is especially true for a new manager who has not developed a good relationship with his or her direct reports. A good manager knows that assigning tasks to the wrong person can have serious repercussions. For example, assigning a task that is too easy to one person and then giving the same task to another person who is not as talented could mean the first person feels lazy or that the job is beneath them. A good manager will know that the most important thing is that the job gets done. If one person can do it, they should do it.
Managing client expectations
Your job is to increase awareness and drive action for your brand. But if potential customers aren’t aware of your brand, why should they care? That’s a question you need to answer before you can develop an effective inbound marketing strategy. And to do that, you need to know your clients and understand their unique challenges and how to solve them. That means keeping a close ear on what your clients are saying and ensuring that you’re offering them the right solutions. If you’re not, there’s a good chance your clients will start looking for a new provider.
Coordinating with other team members
One of the biggest challenges that a content marketing manager has to face is coordinating with other team members. It’s a common misconception that content marketing is the job of the writer. The reality is that content needs to be created in conjunction with other departments, such as web development, social media, design, SEO and even customer service. Working with other departments can be challenging, but it helps all of you create better content and increase website traffic and conversions.
Time management
Content marketing can be a time-consuming job. The right content can attract more traffic to your website and improve SEO, but it takes a lot of work to create high-quality content. And while you don’t want to rush out a piece of content just to meet an arbitrary deadline, you also don’t want to spend too much time on a piece of content that doesn’t meet your goals.
What are three examples of content you’re proud of?
If you’ve been working in content marketing for a while, you’re bound to have a few content pieces that have really struck you as a winner. Sharing these examples in your interview is a great way to show the interviewer that you have a genuine interest in quality content and helping your team create and promote successful campaigns.
An in-depth article you wrote that has helped your business grow
Have you ever published an article that has had a major impact on your business? If so, describe how it impacted your business. This content can be a white paper you wrote, a guide you developed, an infographic, or any type of content that helps your audience learn more about your business and its services. This content should have gone through several revisions and be well-researched. While it may have taken a considerable amount of time to create, the results are well worth it. Remember, the more content you publish, the more visible you will become to your audience. The more visible you become, the more likely you will attract new leads and retain existing customers.
A video that has gotten great engagement on social media
Video content is always a very popular form of content on social media, and if you have a video that gets shared a lot, that’s a great thing! Whether it’s a funny video, a behind-the-scenes look at your work, or just something that your audience is interested in, people love to share videos on social media. If you have a video that has been very well received, make sure to make sure to share it in your content calendar and to include it when you’re working on your social media strategy. This content will help you build and increase your brand’s online presence.
An infographic that you’re really proud of and that you want to feature on your website
One of the most popular types of content that can help you increase the amount of traffic to your website is infographics. This content can be used for informational purposes, but it can also be used in a much more in-depth way by creating educational guides or how-to articles. The key is to always be relevant and answer the questions your audience is asking with your content. When you answer the questions posed by your audience, you engage them more and help them understand how you can solve their problem.
A podcast interview with a thought leader in your industry
If you love to listen to podcasts, you’ll love being a content marketing manager. After all, who doesn’t like to learn about a new topic from someone they trust? And your team can benefit from learning from other thought leaders outside of your organization. A podcast interview gives you the chance to ask your guest questions about their experience and expertise, and gives you an opportunity to shine by adding additional context to your brand and the content you produce.
A hand-drawn graphic you created for your website
An infographic is an amazing way to show data or explain a process, and when you create one yourself it’s a great way to demonstrate your expertise and show that you care about your audience. An infographic doesn’t have to be complicated. If you’re a beginner, you can learn how to create one by searching the web for free tools and templates. If you’re more of a pro, there are plenty of services that can create them for you, too. But no matter how you do it, an infographic is a great way to visually tell a story.
What is your biggest challenge in staying up to date?
There are a lot of different content marketing strategies to choose from, and no single strategy suits all businesses. One of the biggest challenges any organization faces is generating enough content to keep up with the latest trends and be as helpful as possible to their customers. While some people are perfectly comfortable writing about the same topics every time, others need to stay up to date to make sure they don’t end up publishing stale content.
Lack of organization
If you struggle with organization, you’ll struggle with everything related to content marketing. It’s important to know what you have and where it is. You need a content management system (CMS) that allows you to manage your content so that you can easily find it. If you don’t have one, now is the time to start one! There are many free and paid options available. Look for one that matches your skill set, your team size, and your organization.
Lack of time
We all have a busy schedule, which is why it’s so important to dedicate time to your content. You need to spend as much time as possible writing it and making sure that it’s up to date. If you find yourself struggling to find the time to do this, you need to make prioritizing your work a top priority. That means that you have to put aside time to do things that aren’t as important.
Access to devices
Being able to work on your content whenever you’re available is key. For example, while you might have a desktop to work on in the office, you might not have one at home. It can be challenging to come up with new ideas when you have to wait for your laptop to boot.
Cost
Cost is a major factor in all businesses. It can be a challenge to find ways to keep content costs under control. One option to consider is outsourcing the creation of some content to a freelancer or in-house writer. This can be a great way to save money on things like writing, editing, and proofreading content while still keeping your team involved in the creation process.
In conclusion, if you are a content marketing manager, these are some essential questions you should ask in an interview. Asking these questions can help you get a better understanding of the candidate’s experience and skills.
