Content marketing library is a great resource for marketers looking to improve their content marketing skills. Check out this definitive guide to learn more.
Create a content library to help you stay on top of your content marketing goals
A content library is a place where you can store all your content assets in one place. This will make it easier to find any type of content you’ve ever created. When you add your content to the library, you’ll be able to add your own notes, categorize it, share it, and add any keyword tags you want. Plus, you can export any of the content to other places, like social media, email, or any other application you use.
Define a set of content types and categories
The content types you choose will depend on the content you plan to publish. A common content type is a blog post, since it conveys an idea and typically includes other supporting content, such as social shares, related links, and images. You can create other types of content, such as e-books, case studies, or white papers, which can be reused for multiple pieces of content. You can organize your content library by using the built-in taxonomy, or you can create a customized taxonomy.
Create a content library and add all the content you want to share
The beauty of a content library is that you can add any type of content you want, including full-length blog posts, articles, eBooks, white papers, how-to guides, and more. Add all the content you want to share in your content library so that you can refer back to it when you need it. For example, if you published a comprehensive guide to paid search in 2017, add it to your library so you can refer back to it whenever you need to learn more.
Implement a content calendar
A content calendar is a tool that allows you to plan the publishing of your content in advance. It’s an extremely convenient way to manage your content marketing efforts because it ensures that you have a plan for when you will publish your content. A content calendar also allows you to track the performance of your content to make sure that you are consistently generating results.
Create content promotion plans
Your content marketing content isn’t going to get much attention and drive traffic to your website if no one knows about it. It’s crucial to put a content promotion plan in place to drive awareness of your content and keep your audience interested in what you have to say. Content promotion is all about creating compelling content and getting it in front of the right eyes. Whether you use social media marketing, guest blogging, email marketing or paid advertising, you need to put a plan in place to increase the visibility of your content.
Keep your content organized and easy to find
You don’t want to have a bunch of content strewn throughout your website in different locations. Break your content down into categories and organize your content so it’s easy to find. Your audience will appreciate being able to quickly find what they’re looking for. Even better, you want to make it easy for them to share your content.
Create content categories
The key to an effective content library is organization. If you don’t organize your content properly, you’re setting yourself up for an information disaster. Whether you’re using a platform like WordPress or a good ol’ fashioned spreadsheet, use categories to organize your content. And when you’re ready to share your content library with others, make sure to include these categories as searchable fields. That way, when visitors search for a particular topic or keyword, they’ll see all the content that matches your search criteria, making it easier to find what you’re looking for.
Group content by topic
A great way to organize your content library is by topic. You can group your content by category, by the type of post it is (e.g., how-to, case studies, white papers, etc.), and by keyword. If you have created a lot of lists or categorized your content using Google’s new Explore section, you can use these categories to organize your content library.
Use headers
For some ideas on how to use headers in content marketing, check out this post about creating a content hierarchy. You can use headers for all kinds of content to make sure that your audience is able to quickly scan your content and find the information they’re looking for.
Use lists
Using lists will help organize your content into a logical structure that makes it easy for your audience to find. Lists are especially helpful when you plan to share your content on social media because they make it easy for people to see what’s there. Choose a color for your lists to make them easy to spot in your content. After you’ve created your lists, you can add images, links, and other rich content to each one to make them more engaging.
Make it easy to share your content
If people have to spend time finding your content and figuring out how to share it, they will not be as likely to share it at all. If people need to search through several sections of your website to find your content, they will not be as likely to discover or share it in the first place. People share content that is easy to find and understand.
Make it easy to find and share your content with the right audience
You can also make it easier to find your content by linking it to your website and categorizing it in a way that makes it easy to find. When people search for something, they expect search engines to return websites that have that content. If you make this easy for them, they’ll be more likely to discover your website.
Create a content library
A content library is a collection of all the content you share with your audience. If you’re a business, your content library can contain all the blog posts you write, infographics you create, case studies, white papers, etc. You can also add your social media posts, video assets, images, webinars, and other types of media to your library as well. If you’re a brand, you can add your press releases, annual reports, and other corporate, in-house content. A content library makes it easy to share all your content in one place, making it easy for your audience to discover.
Use a content management system (CMS)
While WordPress is a great and free platform for building a website, it doesn’t offer a content management system built in. Thus, you’ll need to use a WordPress plug-in to set up a CMS, which will allow you to add, edit, and delete content from your website. While there are many options available, we’ve previously found that WordPress is the most intuitive and easy to use.
Develop your style
Building your style can help you express your voice in your content, ensuring that it matches the tone you want. If you can write with a fun and conversational tone, your audience will feel more comfortable approaching you for help or advice. If you write with a formal tone, you may intimidate people who aren’t used to reading formal content.
Use content marketing reports to get data-driven insights
Creating a content marketing report is a great way to organize and analyze the content you are creating. You can segment your report based on various metrics, including the type of content you’re sharing, your audience, and the results you’re getting.
Review blog comments and social media posts
The feedback on your content can give you valuable insights into the types of content that your audience is interested in. For example, if your audience is highly engaged with a specific blog post, that post might be an ideal topic for your next piece. Be sure to look at the comments or mentions of your posts on social media as well to get an idea of what your audience is interested in.
Analyze your website data
Use the website section of your content marketing reports to analyze your website. If you’re a WordPress user, take a look at the WordPress page report. You can analyze how many visits you received, how many people viewed your page, and which content was the most popular. You can also see which pages are the most shared and which ones are the most commented.
Understand the demographics of your audience
Who is your ideal customer? The right content marketing strategies will attract an audience of people who value your brand. To gain insights into potential buyer personas, you can analyze your website’s traffic and buyer journey to find out more about your ideal customer. For instance, you can look at the pages that visitors are most interested in, and determine what content that page includes to help answer your potential customer’s questions. The more you know about your ideal customer, the better your content marketing strategy will be.
Review your inbound marketing and SEO reports
Reviewing your inbound marketing and SEO reports can help you analyze the content that performed best. Don’t just take a glance at the graphs and charts. Look back at the content and determine what actions you can take to improve your results. And don’t forget to compare the success of your content to other types of marketing. If the content that performed best was your company’s blog, for example, then the next step is to look at your social media marketing strategy to see if you can increase your brand awareness.
In conclusion, the Content Marketing Library is an essential guide for anyone looking to improve their content marketing strategy. If you found this guide helpful, please share it with your friends and colleagues. And if you have any questions, please don’t hesitate to reach out to me. Thanks for reading!
