Content Marketing Intern: Everything You Need to Know

Content marketing intern? You’re in the right place! In this blog post, we’ll go over everything you need to know about becoming a content marketing intern. If you’re looking for a content marketing internship, you’ve come to the right place! We’ve put together everything you need to know about becoming a content marketing intern in this blog post. Check it out below and let us know if you have any questions!

You should understand the role of the content marketer

A content marketer’s primary goal is to create and implement strategies to increase brand awareness, engagement, and leads for the business, organization, or individual they serve. This includes creating, editing, and promoting content to build an audience that is interested in the products or services they provide.

Understand the client’s goals

Before you create content for your organization, you should thoroughly understand your organization’s goals. Every organization has a unique set of goals that drives the activities of the organization. Your organization’s goals should be created by the organization and not by the marketing team. Your goal of content marketing is to create content that helps your organization accomplish its goals. When you create content that does not align with your organization’s goals, the content will not be as effective as it could be.

Understand the buyer’s challenges

If you don’t know the problem your customers are facing, you’ll have no idea how to solve it. What they need most is solutions. And to get solutions, you need to understand the problem. So, before you create content, you need to understand the challenges your customers face. For example, they might be struggling to find a quick yet reliable way to clean their carpets. Or they might be looking for a better way to safely store their firearms. Once you understand your customers’ needs, you can create content that helps solve these problems.

Understand the content that will help solve the client’s problems

The content the content marketer produces should help solve the business problem of their client. The content should be educational and practical, and it should help the client solve their problem. It doesn’t matter if the client knows how to solve the problem or not, as long as the content they receive helps them solve it. The content you write should be created based on the information gathered from the research, so it should be a direct response to the question the research provided.

Communicate the client’s needs and vision clearly

Whether it’s writing content or creating visuals, a successful content marketer needs to be able to clearly communicate to the rest of the organization exactly what the client needs from the content they’re creating. And while they can’t dictate what the organization will do with the content, a content marketer is responsible for making sure that the content is created in such a way that it aligns with the organization’s goals and objectives, so that the organization can accomplish its goals with the content they create.

Know the different types of content

There are three types of content in the context of content marketing, which is why it’s so important to learn all about them. The types of content you will need to learn about will vary depending on your role within your organization. While the content creation process will vary depending on the content type, there are some things you should keep in mind.

content marketing intern

Blog posts

The blog is the cornerstone of content marketing. When you publish a new post, you send it out to all of your connections on social media. This helps build awareness and drive traffic back to your website. You can create a blog post anywhere, but it’s important to write it in a way that’s easy to read. Use short paragraphs, bulleted lists, and images to break up your content and make it easier to skim. In order for your content to be compelling, you need to write about something you’re knowledgeable about. Don’t write just for the sake of content marketing—write because you have a genuine passion for your topic.


Video content can be an incredibly powerful way to engage your audience. The right video can take your brand awareness to new heights, and can help you break down your message into something that your audience can easily remember. Video marketing can also help build trust with your audience. People are more likely to trust brands they can watch on video. If a video shows how an expert handles a customer service issue, for example, it can help them trust that brand for future interactions. Video marketing can also help you build authority in your niche whether you want to promote your expertise about a specific topic or products you sell.


Podcasts are the perfect way to engage your audience on a deeper level. They can help you show your human side and develop trust with your audience. And they can even help you learn! So, what makes a good podcast? Think about what your audience would want to listen to and then create a podcast that delivers a fresh take on that topic, whether it’s sharing your own personal story or a step-by-step guide to something that you use in your job.


Webinars are a great way to educate your audience about a particular subject. Whether you’re providing training on how to use software or offer advice on a particular marketing strategy, webinars are a great way to deliver content that can have a lasting impact on your audience.


Webcasts are a great way to show and tell your audience about your products and services. You can use webcasts to teach people about a new technology or show them step-by-step how to accomplish a job on your website or in your business.

Understand the purpose of content in a marketing plan

Before the rise of content marketing, businesses used traditional marketing strategies to build their brands. They created promotions, advertising, and other types of campaigns to attract and retain customers. While these tactics can still work to some extent, you can be guaranteed that the days of the mass media and traditional advertising are numbered. As the digital landscape grows, so does the demand for content.

content marketing intern

Content is the most important part of your marketing plan, as it’s what you use to get your marketing message in front of the right audience

Content is the most important piece of the marketing puzzle because it allows you to connect with your audience, build a relationship with them, and help them solve their problems and answer their questions. Think of it as the content equivalent of an ice-breaker in a crowded room. The ice-breaker allows people to make conversation and get to know one another. It also helps break the ice when people get scared about speaking up and approaching people they don’t know. In the same way, content helps build a relationship between your brand and your audience, allowing your audience to feel closer to you and allowing you to build trust.

Content is the foundation of your marketing plan

Creating an effective marketing plan for any organization involves more than just developing a plan. In fact, without a solid foundation, you won’t be able to build a successful marketing campaign. Your marketing plan should include the creation of great content, which is the cornerstone of a successful online marketing campaign.

Content serves three key marketing purposes:

First, content helps grow your audience. When you publish new content, whether that’s a blog post, an infographic, a podcast or something else, your audience will begin to notice it and may even share it with their connections and social media channels. People also like to know when you publish new content, so they will check in on a regular basis to find out what you have to say. When you consistently publish high-quality content that is informative and adds value to your audience, they will start to trust you, become more loyal and increase their engagement with your brand. That’s why people who consistently publish high-quality content grow their audience.

To develop your company’s brand

In the context of a digital marketing plan, content can work to develop and strengthen your brand. Content can help you show potential customers that you care about them, that you’re an authority in your industry, and that you’re an expert in what you do. The right content can encourage them to interact with your brand, subscribe to your email list, and share your content with their friends—increasing your brand awareness and attracting new customers.

Be familiar with tools and resources

If you want to do content marketing right, you need to have access to the right tools. And when I say “right” tools, I don’t just mean software. Content marketing is an amalgamation of several skills, and software isn’t going to do much to help you create an amazing blog post or an eye-catching infographic. The right tools are those that can help you research, create, edit, and distribute content.

content marketing intern

Google My Business

Google My Business is an essential tool for local business owners. It allows you to manage the content on your Google-powered business listing. You can upload photos, add and edit your location, manage hours of operation, and respond to reviews. Google My Business also offers SEO benefits. When you are mentioned in Google Maps, images will appear in the search results and Google will use your location and photos to create more content for searchers.

Facebook Business Page

There are two types of Facebook pages that you can create: a personal profile page and a business page. A personal profile page is essentially a profile for you and your personal brand. A business page is more of a company-focused social media profile, which allows you to post content about your brand and engage with customers. If you want to advertise or promote your business on Facebook, you’ll want to create a business page.


The most obvious social media platform to use for content marketing is Instagram. Use this platform to post images of your work or to post links to your website. Be sure to add captions and location details to your photos so people who stumble across your posts will be able to locate you more easily. This is especially important if you’re a local business or service provider.


Pinterest is a social media platform that allows users to pin images and content to specific categories they choose to organize. With about 75% of Pinterest users being women, it is the perfect platform for women to share and discover ideas that relate to their lifestyle or interests. If you are looking for content ideas for your new business, Pinterest is an excellent place to start!

In conclusion, if you are considering a content marketing internship, everything you need to know is that it is a great way to gain experience in the field, learn new skills, and make valuable connections. However, it is important to do your research and be prepared for the commitment before you apply.