Content Marketing Every 60 Seconds: An Infographic Guide

Content marketing every 60 seconds might sound like a lofty goal, but it’s actually quite doable. Check out this infographic to see some recommended content marketing tips and tricks.

What is content marketing?

Content marketing is an online marketing approach that generates, spreads, and shares your content through various channels to build a relationship with your audience and get them to buy your products and services. While there are a variety of different types of content, many of the most successful content marketing campaigns focus on creating quality content (e.g., videos, infographics, etc.). This helps your audience understand your brand better and helps grow their trust in you as an authority.

Content marketing is all about creating and distributing valuable, relevant content to attract and engage with customers

Think of content marketing as the process of creating content to build and grow your brand. It involves attracting new customers through content that is both educational and entertaining. When you publish high-quality content, you attract new visitors and build trust in your brand. These new visitors will become your customers and refer their friends to your business. The process of marketing with content, thus, builds brand awareness, generates leads, and helps you increase ROI.

Content marketing is all about creating and distributing valuable, relevant content to attract and engage with customers

We live in an age of information. People are hungry for content, and content marketing helps you to stay ahead and attract customers. It helps you to connect with them and build a relationship, which results in strong customer loyalty. When you create valuable and shareable content, you attract and engage with new customers, and help keep existing customers coming back. The content you create can be used for social media and content sharing, or for direct marketing.

Content marketing is all about creating and distributing valuable, relevant content to attract and engage with customers

Whether you’re looking to drive brand awareness, grow your email list, or boost conversions, great content is the foundation of all effective marketing campaigns. But not all content is created equal. The right content can help you build a relationship with your audience and encourage them to take the actions you want them to take — like buying a product or subscribing to your email list.

Content marketing is all about creating and distributing valuable, relevant content to attract and engage with customers

A cornerstone of content marketing is content creation. It’s the creation of unique, valuable content—usually in the form of blog posts, webinars, white papers, ebooks, infographics, and videos—that helps your brand establish itself as an authority in your niche. If you sell fitness products, for example, create and publish educational guides on how to get in shape and how to find the best gym in your area. Or, if you’re a photographer, create videos showing how to take your own professional photos and post them on your website, or offer how-to advice for editing your images. The possibilities for what you can create and share for your brand are endless if you have a great idea.

Content marketing is all about creating and distributing valuable, relevant content to attract and engage with customers

There is no one way to do content marketing. The goal is to create content that will help your business accomplish its goals. Whether it’s to build trust with a new audience, drive traffic to your website, or boost the performance of your social media channels, you need content that will accomplish your goals.

Content marketing is all about creating and distributing valuable, relevant content to attract and engage with customers

At its simplest, content marketing involves creating and sharing content with your audience. Whether you create written content (like this blog post), videos, podcasts, or images, your goal is to engage your customers and help them solve their problems. The more valuable and helpful your content is to your customers, the more they’re likely to share it with their friends and family, which helps you build your brand and increase your website traffic. And the right kind of content can help you get found in search engines, too! That’s because Google, Facebook, and other search engines use content marketing to determine what content to show searchers, so the more great content you share, the more traffic you’ll get.

Why do so many companies use content marketing?

Content is a cornerstone of a successful marketing campaign—and content marketing is a cornerstone of a successful business. According to HubSpot, content marketing increases brand awareness by 43% and increases traffic to a website by 76%. Additionally, according to Content Marketing Institute, businesses that regularly publish high-quality content experience a 22% increase in website traffic and 40% increase in leads.

content marketing every 60 seconds

Create and promote your content

The cornerstone of a successful content marketing strategy is creating quality content that solves your audience’s problems. When you publish high-quality content, you build trust with your audience, which leads to them sharing your content and linking to your web pages. And when you publish frequently, you build brand awareness and attract new customers. When you promote your content through social media, search engines and email, you increase the number of visitors to your website. Overall, creating and promoting your content can increase traffic to your website, which helps you increase your leads and sales.

It’s more effective than traditional advertising

Inbound marketing and content marketing are far more effective than traditional advertising because you attract quality leads. Content marketing generates leads because people are interested in what you have to say. Most people will only respond to advertising if they want to buy something.

Build your reputation as an authority

One of the reasons why companies use content marketing is to establish an authority and reputation. You can build your authority by writing helpful content for your audience. This builds trust with your audience and can potentially turn them into customers if they need a product or service you provide. You can gain authority by sharing informative content as well as high-quality content. And finally, you can gain authority by consistently publishing new content on your website.

Create a relationship with your audience

It’s not enough to create content if you don’t connect with your audience. Your content needs to provide value to your audience and create a relationship with them. While you might not be able to return phone calls or address every question, content can provide a way for your audience to engage with you in the digital world. When you share a piece of content that’s helpful or entertaining, your audience is more likely to share it with their connections. The more people who see and like your content, the more they will want to work with you and buy from you.

What is content marketing and how does it work?

Content marketing is the creation and distribution of content—such as a blog post, an article, a video, or any other type of media—to attract and retain a clearly-defined audience. Unlike advertising, content marketing focuses on educating and entertaining customers, rather than simply trying to drive direct sales. And when you create great content, the natural organic engagement your audience has with your brand will help build trust and credibility, which can then translate into increased sales and profitability.

content marketing every 60 seconds

Content marketing involves creating content to attract, engage, and convert potential customers into paying customers

People are drawn to businesses that provide value. When you create content that helps your customers solve a problem, answer questions, or answer objections, you establish yourself as a helpful source of information. This helps build a relationship between your business and your audience. And when you create content that builds trust with your audience, they’re more likely to buy from you or refer your business to others.

A content marketing strategy often includes the following steps:

First, you create a buyer persona. A buyer persona is a group of people with similar buying habits and needs. They are the people you aim to reach with your content. The buyer persona you create will help you refine your content strategy. You can also segment your audience based on their age, gender, location, and interests. Doing so will help you create content that caters to the needs of each of these groups.

Define your audience and what you want them to know

Defining your audience is the first step in content marketing because without knowing who you’re trying to reach, you don’t know what you want to say. It helps you create content that will attract those people and help keep them engaged. Your content should be written for your ideal customer and answer their questions and solve their problems. For example, if you sell solar panel installation, you could create a guide that helps homeowners figure out how much energy they’re using and how much they could save with solar power.

Create the content using the right tools and format

You may have heard that creating your own content is a great way to get a high-quality link. While this is partially true, you don’t have to write your own content to benefit from content marketing. If you don’t have time to write or aren’t very good at it, you can use software to help you create high-quality content. There are a lot of tools available and I recommend taking some time to learn about them.

How can you determine what types of content to create?

First, you need to do some research to understand your target audience and the challenges they face. Are they shopping for a new smartphone? Trying to find an affordable electric car charger? Or maybe they’re looking to learn how to ride a bike? There are tons of different challenges that your audience has and the content they need. So, if you want to be a successful content marketer, you need to know your audience and understand what problems they’re trying to solve.

content marketing every 60 seconds

Do you have a clear vision for what your company stands for?

If you don’t know what you stand for, it will be incredibly hard to create content that connects with your audience and drives conversions. If you don’t have a clear vision for your brand, you’re likely to end up with a confusing, unorganized and uninspiring website. Make sure you have a clear brand identity and a website that reflects that identity.

What is driving the biggest challenges in your business right now?

Before diving into creating content, you need to first understand what is driving your business and the biggest challenges that you’re facing right now. If your business is suffering because you aren’t generating enough traffic, a great piece of content marketing would be to create a guide that helps your customers discover how to drive more traffic to your website.

What is keeping your target audience up at night?

If you can answer your audience’s biggest question—the question that drives their purchase intent—you’ll know what content to create and how to attract them. For example, if you sell beauty products, your audience might be wondering, “If I use this new product, will it change my skin?” That’s a question that’s driving their purchase intent. If you can answer that question, you’ll know what kinds of content to create in order to attract and retain them.

How can you tell if your content marketing is working?

The answer is pretty simple: you don’t. But that’s okay! If you want to check that you’re on the right track, you need to start tracking your content marketing metrics. And the metrics you track should be directly tied to the goals you set for your content. If you don’t have goals, that’s a problem you need to solve. But if you do have goals, then you can use tracking to help you figure out if your content marketing is working.

content marketing every 60 seconds

Increased website traffic

If you’ve invested in SEO, Google Analytics will show you how much traffic is coming to your website. If you have social media marketing, you can view your Facebook page metrics to see how many people have recently viewed your posts. If you have a content marketing website, you can view the number of visits to each piece of content. All the metrics you care about are there. To be sure that your content is working, look at the traffic on those channels and compare it to the traffic before you began. Are people visiting your website more often and spending more time on each page? If so, you’ve definitely got a winner on your hands!

Increased social media followers

If you want to know if your content is working, one of the easiest ways is to look at the number of people who have subscribed to your social media channels. If you have a lot of new subscribers, then that means your content is doing something right. People may have seen your post in their news feed, so they decided to subscribe to learn more about what you have to say. They also may have been interested in your industry, so they want to keep up with your latest content. However, if you don’t have a lot of new social media followers, then you need to take a closer look at your content to see if it’s appropriate for your target audience.

Increased positive reviews

If people love your content, they’re more likely to tell their friends about it. And, when they do, it can increase your brand awareness in your local area. You can also see how people respond to your content by looking at your Google Analytics or your social media analytics. But remember, to determine the success of your content marketing, you have to look deeper than just the numbers.

Increase in email subscribers

If you are not seeing an increase in email subscribers, that’s a good sign you need to step in and fix the problem. If you’re not getting enough email subscribers, it’s likely the content is not compelling enough. A great way to increase email subscriptions is to create an email marketing campaign, but that’s a whole other discussion.

In conclusion, if you want to make the most of your content marketing strategy and improve your ROI, start by implementing these tips on a regular basis. Write quality content that is shareable and relevant to your target audience, post it regularly, and measure your results so that you can fine-tune your approach. And, most importantly, don’t forget to have fun!