Content marketing email examples are everywhere. You’ve probably seen several emails in your inbox that have caught your eye. While some of them may have been a little cheesy, others have really stood out from the rest. You may be wondering how you can create an email that will catch your reader’s attention. Check out the rest of this article to learn more about how to write an engaging subject line for your next content marketing email.
Whether it’s a holiday card, a newsletter or an email announcing a special, the subject line is just as important as the content you’re sending
Who doesn’t love getting an email with a holiday card attached? If you want to make sure your brand is front and center when someone reads your email, a great way to do it is by using a holiday card campaign. A holiday card campaign allows you to send holiday cards to your contacts who you want to stay in touch with and remind them of your brand and services. Use your email marketing campaign to further your holiday card campaign by including the subject line from your email marketing campaign on the holiday card. This way, your contacts will know the sender right away and be more likely to open and read the email.
Set your intention
If you’re sending a holiday card, what do you want to express to the recipient with your subject line? If you’re sending a newsletter to your entire list, a subject line that tells them exactly what they can expect to find in their inbox will help them decide if they want to open it. The same goes for an email you’re sending to drive action. When setting your subject line, keep your intentions in mind. Choose a line that makes your recipients want to open the email and read the whole thing.
Craft a message that’s clear and concise
A compelling subject line doesn’t have to be long or complicated. It should provide enough information to entice your audience to open your email. But, at the same time, it shouldn’t be so long or contain so many details that it becomes confusing or annoying. Try to keep your subject line to between 25 and 65 characters. You can take a look at some of the world’s most successful brands to see examples of subject lines that work well.
Be brief
The subject line of your email should be brief enough to get your point across and entice your prospect to open the email. It should describe the content in your email without being overly long or confusing. You don’t want your subject line to give away what you’re trying to sell as the content may not match.
Keep it short
Your subject line needs to be short and snappy, but also informative. Don’t use only your brand name as a subject line. People are more likely to open an email with a subject line that gives them a sense of what the content will be about. Avoid using generic subject lines like “Tips” or “News.” They’re not as compelling and will get your email ignored or deleted.
Use short, simple sentences
When it comes to subject lines, the shortest and most direct often get the most response. People skim the headlines of email messages, so keep your subject lines short and simple. They should contain only the essential information your audience needs to know to act on your call to action.
Use short paragraphs
Avoid using long paragraphs for your email subject line. While long copy is sometimes easier to read, it’s not the best way to grab your reader’s attention.
Avoid long, winding stories
You don’t want to confuse your audience, so keep your subject lines snappy and direct. For example, if you’re promoting a new product, use your subject line to describe what the product is, not how long you had to wait for it to arrive in the mail. That way, you won’t have to waste any words trying to describe your product in a compelling way.
Craft a message that inspires curiosity
One of the first things that people notice about a marketing email is the subject line, so your subject line should compel someone to open your email right away, to see what’s inside. You can increase your email open rate by taking the time to craft a subject line that not only includes the keyword, but also makes people curious and entices them to open the email. For example, if you’re sending an email about your new product, consider a subject line that includes a question, like “Have you ever wondered how to make homemade soap?” This line not only includes the keyword but also gives potential customers an idea of what to expect inside the email. Plus, it makes the subject line a little more fun to look at, which can help boost engagement.
What are you looking for?
Knowing what people are searching for is a good starting point for writing a compelling subject line. Google Analytics can help you find what users are searching for in your content, and then use that to inform your subject line.
How do you want to feel?
Think about how you feel when you see an ad that makes you stop and think or when you are in the mood to try something new. You might have an idea of what that feels like and be able to use that to create a sense of curiosity in your content marketing subject line. Your goal with your email subject line is to evoke a feeling of curiosity in your reader, so make sure that you really know what that feels like and incorporate that into your copy.
What can you accomplish?
Your subject line needs to tell your audience why they need to open your email right away. It should be exciting enough to make them want to click on it, but not so exciting that it distracts them from the content inside. For example, if you send an email about a new service your company offers, a good subject line might be “5 Killer Ways to Save Money at the Grocery Store.” A more intriguing subject line could be “3 Unusual Ways to Avoid Grocery Store Price Hikes.” Both of these subject lines are compelling and will encourage people to open your email to find out more.
How will you know it’s working?
You might not be able to know if you’re getting a response right away. In fact, many experts advise not to expect immediate results with your content marketing campaign. But there are some things you can do to track your success. First, find a way to measure your brand mentions or shares and see if there’s a correlation between what you share and the actions your audience takes. For example, you might find that Instagram influencers with a high number of shares have a high number of website visitors as a result.
Include a call to action
A call to action is a clear instruction on what the recipient should do next. It should be short and specific to the topic of the email. For example, “Get to the end of this email and find out how to increase your website traffic.” It should also be highly visible, so the recipient won’t need to scroll to find it.
Include your CTA prominently in the post
If you’re using a blog post for your email marketing campaign, make sure you include your call to action in the first line of the post. Your email subject line should reflect what your customer will see when they open your email. In order to get a lot of attention, make sure your call to action is written in a compelling way. You can also add images or infographics to pull your audience in.
Focus your copy on the benefits and value of your offer
A call to action in a content marketing email should describe in detail what the recipient will get or get out of the offer. People are more likely to buy something when they understand how it will benefit them. Put yourself in the shoes of your customer to determine what will motivate them to take action. For example, if you’re promoting a new book, consider how your audience will feel after reading it. Will they feel smarter and more knowledgeable? Will they feel more confident about taking on new challenges? Or will they feel a sense of relief that they don’t have to struggle through life alone? Focus on the benefits that your audience will receive to increase the likelihood that they will take action.
Use a contrasting color for your CTA
It’s important to stick out in your email marketing campaigns, especially when you’re sending out your call to action. Consider using a contrasting color for your CTA to highlight it in your email marketing campaign and help it stand out from the rest of your content. Using a call to action color that matches your background color or your brand can make your CTA blend in with your email and create confusion for your customers.
Write short, concise copy that is easy to scan
Keep your subject line short and sweet. Email subject lines that are longer than 55 characters lose about 12 percent of their open rate, according to MarketingExperiment. Focus on what you want your email to accomplish and write your subject line in a way that entices the reader to open the email. Consider using a number, or a question, to get the attention of your audience.
In conclusion, make sure your email subject lines are engaging and compelling in order to encourage your readers to open your emails. Also, don’t forget to ask your readers to take action at the end of your email!
