Content marketing conference is a great way to promote your business. If you’re planning one for your company, you’ll want to make sure you’re doing it right. Check out the rest of this article to learn all about creating successful content marketing conferences.
Before you even think about marketing your event, you need to plan it and start creating buzz. Begin gathering your venue, vendors, and speakers at least 6-9 months in advance, even more if you want to do a year’s worth of promotion. If you’re looking to increase your social media following, start building out your platforms and scheduling content months in advance. The earlier you start, the better! The more thought and care you put into your conference, the more successful it will be.
Start early to develop good eating habits
The days before and during conferences can provide an opportunity to practice good eating habits that you want to keep post-conference. For example, you can plan ahead to stock up on fruits and vegetables and try new foods. You may even want to schedule some cooking classes or take a cooking class to learn a new skill.
Eat breakfast every day
One of the most important things you can do to prepare for a conference is make sure you have a good breakfast every day. If you’re staying at a hotel, make sure to get your coffee and bagels the night before, or stop at a local coffee shop to grab a coffee and a bagel. You don’t want to just stumble into a coffee shop the morning of your conference.
Set clear rules for yourself
Make sure you have a clear call to action for your attendees before the conference takes place. You don’t want to lose attendees because they signed up to hear a different topic entirely. Set up a way for attendees to let you know what sessions they want to see most and offer them a way to choose. This helps you plan for the right number of attendees and gives you a way to segment your audience to ensure maximum engagement.
Don’t reward yourself
The conference season can be an exciting time for your brand, especially if you’ve never participated before. You may want to reward yourself with some treats or other fun activities, but resist the urge! Even if your conference is over, you’ll want to keep up with the content you discovered at your event. If you’re planning to attend in the future, make sure to set aside some time to work on your own content creation so that you’re ready to take the next step.
Don’t let yourself get hungry
Let’s face it: conference food can be a little… boring. You’ll be eating lunch or dinner all day, so you want to make sure you’ve got snacks on hand to keep those lunchtime munchies at bay. Try to think outside the box when it comes to food and sample some local cuisine, or treat yourself to a special meal out. You’ll be so much more likely to try new things if you’ve already had a chance to sample something different.
Build your plan
To develop a content marketing plan that will help you achieve your goals, start by writing a detailed business plan that outlines your objectives and how you plan to meet them. You can use a tool like Outline to create a visually appealing business plan that you can share with your team and investors. Another option is to use a free online tool like Trello to organize your content marketing activities.
Review your goals
Before you begin, take a moment to sit down and write a list of your goals for your conference. You might want to break them down into smaller objectives that can be easier to accomplish. A great way to do this is to come up with a list of goals that will provide ROI to your organization. For example, if you want to increase brand awareness, one way you could accomplish that goal is by increasing your social media followers.
Identify your current status
Are you an expert in your field? Have you written a book? Do you speak at events? Have you won any awards for your work? Your current status is an important factor in your conference planning. You need to know if you can afford to attend, and if the conference’s content will be relevant to your audience and organization. For example, if you’re a newbie in the field and planning a conference to learn about SEO, you need to consider your current level of knowledge and whether you have the resources for a conference.
Determine what you need to do
First, you need to figure out what content you need to create. This is the most important step of the process. It will guide you on how to build the conference and help you create a program that will attract attendees. If you don’t know the content you need, you’ll end up with a conference that no one will want to attend.
Whether you choose to hire in-house staff or subcontract the work, it’s important to carefully vet your vendors and make sure you understand their responsibilities and work expectations. Be clear about what you want them to accomplish, and if something isn’t working, make sure you have a clear plan for how to fix it. Set your conference goals — whether it’s generating leads, increasing brand awareness, or boosting social engagement — and make sure your vendors are working toward those goals.
Create your content strategy
You can create your content strategy before you begin promoting your conference and gathering attendees. A good way to do this is by compiling a list of potential topics you think attendees would be interested in and what questions you’d like to answer. Brainstorming is an easy way to create a content strategy, and you can also ask your attendees what topics they find most valuable.
Define your goals
Defining your goals before you create any content can help you determine what type of content to create and how you will promote it. Set goals in terms of what you want to achieve with your content, but also consider how you will measure success so that you can continue to refine and optimize your content marketing strategy.
Understand your client’s challenges and needs
Every conference attendee has a different reason for attending. Some are looking to learn new strategies to help them grow their business. Others are looking to learn about the latest technologies and how to use them to increase their conversions. Still others are looking to find out what marketers in their industry are doing right and wrong. Whatever your reason, you need to understand it before you can create an effective content strategy. You need to know what challenges your audience is facing and the problems they’re trying to solve. If you don’t know where your audience is coming from before you create your content, you’ll create content for them that doesn’t resonate with them.
Understand your client’s challenges and needs
If you’re planning an in-person event, you’ll want to have a clear understanding of your audience and their specific challenges and goals — this will help you create content that they’ll want to read and share. In addition to researching your attendees, you should also take some time to understand your own organization’s goals and challenges. For example, if one of your goals is to increase awareness of a new product line, you’ll want to think about ways to create buzz around your content before, during, and after the conference.
Develop your marketing plan
There is no one-size-fits-all approach to a marketing plan, and we recommend that you create a customized plan for your business. What works for one business isn’t necessarily right for another. A good place to start is by asking yourself the questions we listed when developing a website and social media strategy. What is your target audience? Where do they hang out online? What content do they already consume? How can you position your brand to appeal to them?
Start with your vision and mission
Before you create your content marketing plan, you need to determine what you want your content to accomplish. For example, if your goal is to attract new customers by providing educational content, and you want to help people solve a problem, your content should include helpful information.
Understand your customer
When you understand your customers, you can create content that speaks to them. That includes helping them solve problems they have and helping them do something new. Think about how your customers might search for solutions. What questions do they ask? What content do they already read? What do they need to know to make a purchase? If they search for information, where do they look? Are they watching YouTube videos? Are they reading books or magazine articles? These questions will guide your content marketing strategy.
Do your research
To make sure you’re choosing the right content marketing conference for your needs, do your research. Find out what attendees are looking for from their conference experience and align your conference goals with that. You can also check out the attendees of past events to see what topics they found most interesting.
Understand your budget
If you are planning to make a multi-platform conference a reality, setting aside money for marketing activities is essential. For example, if you plan to use social media to promote your conference, you will need a budget for that as well. Be sure to also budget for costs associated with the venue, travel, food, and any other expenses that will be involved in hosting your conference.
In conclusion, if you want to create a successful content marketing conference, consider following the tips in this guide. Plan your event well, market it effectively, and create valuable content that your audience will love. With these steps, you can create an event that is sure to be a success.