Content marketing certification is a great way to demonstrate your knowledge of the industry and your commitment to the field. Earning your certification can also help you stand out from the competition and give you the edge you need to succeed. Check out the rest of this article to learn more about the benefits of earning your certification.
It’s a sign to clients and other businesses that you’ve successfully developed your marketing skills and are a subject matter expert on your field
If you’ve earned your content marketing certification, then you’ve likely invested time and effort into developing your content marketing skills. You’ve also likely invested time and effort into learning about your niche and the latest marketing tactics, so your content is fresh, exciting, and informative for your audience. Clients and other businesses know that you’re committed to providing them with quality content, so they’re more likely to work with you.
Professional web design allows you to create a powerful first impression and set the tone for your business
Your website plays a pivotal role in your overall marketing strategy and generating leads. According to HubSpot, businesses that design their websites using a modern web design system have a 43% higher average conversion rate, on average. This means that 43% of visitors who visit a website designed with a modern design system actually become customers and purchase something. Sites that take into account what your target audience wants and use clean, modern design principles will help them more quickly understand what your brand is about, what your products and services do, and how you can help them solve their problems.
When you design your website, you are telling the world who you are, what you do, and how to get in touch with you
When you have a certified website, you automatically include a mark of excellence on your website and on your business card that tells the world you have gone through a process to verify your knowledge of the subject matter and its best practices. This helps potential clients trust you more when you tell them about your services. It also helps to get you more referrals from happy customers and clients who want to help others with the same issue you were able to solve.
Your website is your virtual office
The content on your website is the foundation of your entire website, so when it’s damaged or outdated, so is your entire website. When you earn a content marketing certification, you demonstrate to your website visitors that you’ve put a lot of effort into creating quality content to share with them. And because your website is essentially your virtual office, it’s important to take care of it.
A professional web design shows that you care about your business and are willing to go the extra mile to help your clients
Whether you’re a solopreneur or work for a larger organization, professional web design will show your clients that you take your business seriously. A website that looks like it was slapped together by your cousin in high school is a sign to potential clients that you may not be the best person to handle their project. A web design that looks professional and was created by an experienced designer shows your clients that you care about their business and will go the extra mile to help them achieve their goals.
You can use it to strengthen your personal brand
One of the most important things that you can do to grow your personal brand is to build your credibility and expertise. Earning your content marketing certification is a great way to do just that. Whether you choose to do so through the eLearning track or the in-person track, you will build your credibility and expertise as you learn the ins and outs of the content marketing industry.
Narrow your focus
If you’re working with multiple clients, you don’t want to confuse them by trying to do too much. A content marketing certification enables you to narrow your focus so you can provide your clients with the information they need to make educated decisions and avoid wasting time working with an unqualified freelancer.
Social media is all about authenticity and engagement. If you create content that’s not genuine, it will be seen as fake by your audience. If you write about something that you don’t know about, it will show your audience that you don’t really know what you’re talking about and are willing to put your own spin on things just to look smarter. When you publish genuine content, you are able to engage with other people and help them solve their problems. When you create content that is authentic, you will establish yourself as an expert that people can trust.
Show your personality
When you become a content marketing expert, you’ll want to demonstrate all the different sides of your personality. You can add personality to your content in a variety of ways, including: infographics, video responses, and even white papers. When you put personality into your content, it helps build trust with your audience and shows them that you’re an expert who cares about what they care about.
If you want to be seen as a credible source, you need to show that you’re available to your audience. One way you can do that is by earning your content marketing certification. Earning your certification lets you show potential clients that you’re committed to learning and improving your skills. And if you’re committed to earning your certification, you’ll be available to answer questions from your audience whenever they need it.
It can help you get hired
You’ve probably heard the buzzword “inbound marketing” before. It’s the idea that we attract, engage, and delight customers by focusing on content creation that helps solve their problems and build a relationship. With the rise of content marketing in the last few years, companies have realized that content creation is an effective way to increase brand awareness, attract leads, and even increase sales. If you’re looking to work with a company that uses content marketing, having a piece of certification under your belt can definitely help you stand out.
Create a portfolio website
Having a portfolio website can help you build your credibility and show potential employers that you’re a skilled writer. A well-designed website helps you create and maintain a consistent voice and style. It shows you can create content that’s professional, captivating, and memorable.
You can use this site to show off your work and to share it with potential clients
This is the easiest way to promote your existing portfolio or to share new projects you’ve worked on. To do so, simply upload a copy of your work to your profile on the site. When you’re all set, you can share the link via email or social media. If you’re looking for a way to increase your content marketing visibility, website certification is a great option.
Create a professional web presence
Today’s job market is flooded with applicants and, unfortunately, many of them have little or no online presence. Whether you’re a new graduate or have been working for years, having a website gives you a credible online identity and helps you create and maintain a long-term relationship with your audience.
Research the type of work you want to do
As you look into what types of content to create, consider what type of content you can create within the framework of a certified writer. For example, a writer who is a food and wine writer may be an expert at writing how to prepare and pair different wines with different foods. They might also be able to write about the nutritional value of each food and wine.
It can help you advance in your career
As your skills become more advanced, you can become a thought leader within your organization or industry — a role where you create and share content that others can use to solve their problems. This content can help you build authority and become a trusted source of information, and it can help you take on more complex projects — an important step on the path to a larger, more managerial role.
Become a project manager
If working with a team on content marketing projects helps you grow your skills, consider pursuing a project management certification. While not all project management certifications are created equal, some specialize in content marketing. A project management certification can show potential clients and your current employer that you’re able to strategically plan and execute a project.
You may find that the role suits you better than a traditional manager position
Working with brands to create content can be an exciting and creative way to use your marketing knowledge and skills. And if you’re looking for a new position, creating a portfolio of your work can help you stand out from the crowd.
Learn new skills
The experience you gain can help you learn new skills. This can help you improve your skills and enhance your ability to provide value to your clients. If you want to learn more about content marketing, you can check out these free online courses that can help you learn the ropes. If you want to learn how to use WordPress, check out this comprehensive guide.
Increase your value
If you want to make a career shift into content marketing, having a certification can show potential employers that you have a proven skill set and demonstrate your commitment to your chosen career path. This can increase your perceived value in a way that a generic resume can’t, which makes you an ideal candidate for a bigger job role.
It can be a great conversation starter
As I mentioned before, a great conversation with someone can be sparked by giving them a book. But a book is stationary and can easily gather dust on a shelf. A piece of digital content that can be shared with anyone and that can be easily passed around is much more likely to be used and remembered. Digital content allows you to easily connect and engage with your audience on social media and keep them up to date on the latest happenings in your industry.
When was the last time you talked to a loved one or friend?
While the idea of marketing and business may not seem very personal, the reality is that it can have a significant impact on our personal lives. From brand-to-consumer interactions to business-to-employee communications, good marketing is all about building relationships and making connections with people. By earning your content marketing certification, you’ll gain a platform to share your expertise and engage in deeper conversations about branding, content creation, and how to improve your company’s digital marketing strategy. The result? A deeper connection with your audience, and the potential to make a positive impact on the lives of your connections.
Did you notice any changes?
One of the best ways to learn is to see the results of your efforts. If you’ve worked hard to create a new piece of content that gets a lot of shares and traffic, you’ll want to look at the behavior of your audience. Are they more likely to buy your products or subscribe to your email list? If so, great! If not, you might need to reevaluate your strategy.
Did they seem happy or upset?
Often when people are asked to describe their experience working with a company, one of the first things they mention is how friendly everyone was. If you’ve worked with a company that has certified their employees through a workplace training program, it’s likely that they’ve done so because they know it helps promote a culture of happiness.
Did you notice any warning signs?
If you did notice any warning signs, it’s important to talk with your manager and discuss your concerns. They might not be aware of your feelings and needs. They might not know about the CMI courses or online content you’ve been reading to learn more about your career. It’s important to be proactive and let your manager know where you see your career and your role going.
In conclusion, if you want to improve your content marketing skills, consider getting a certification. The benefits of having a certification include having a credential to show employers, being able to improve your content marketing skills, and knowing how to create content that engages your audience.