Content Marketing Calendar: How to Create One That Works

Content marketing calendar is a great way to stay organized and save time. If you’re struggling to create one that works, check out the rest of this article. We’ll show you how to create a content marketing calendar that will save you time and help you stay organized.

Create and regularly update a content marketing calendar

Creating a content marketing calendar can help you plan and execute your content marketing activities from month to month. Every month, you should create a new calendar and add your content marketing activities to it. This will help you plan your content marketing activities for the month ahead. When you create your content calendar, categorize your activities according to what they are. For example, if you’re working on an infographic, add it to the Infographics section. If you’re writing a blog post, add it to the Blog section. This makes it much easier to keep track of your content marketing activities.

Content marketing calendars are a great way to stay organized, manage your content and stay on top of your client’s needs

Depending on how many clients you have and how often they need new content published, you can either create one content marketing calendar for all of your clients or segment your clients into different groups, depending on what types of content they need and how often they need it. But in either case, creating a content marketing calendar is the fastest and easiest way to stay organized and make sure you always have a fresh piece of content to share.

Content calendars can be as simple as a spreadsheet or as sophisticated as a software program

Content calendars are meant to make organization and planning as easy as possible. If you’re not already using a software program for your content marketing, a great option is a Google Drive spreadsheet. You can use the built-in calendar function and add your content to it. You can even schedule posts and publish them automatically. If you’re looking for more robust software, WordPress and Wix both offer great options.

It can be shared with your client to stay on top of key content

If you’re working with a client, consider creating a content marketing calendar that you can share with them. This allows you to stay on top of their needs and ensure you keep them up-to-date on the latest key pieces of content you create.

By keeping a copy of your content marketing calendar on file, you have a reference point that can be shared with your client in case they have any questions

It’s always a good idea to have a copy of your content marketing calendar in case you need to share the information with someone else. For instance, if you’re working with a designer, they likely won’t be able to view your calendar on your internal system. Creating a copy of your content marketing calendar on a shared drive gives everyone involved access to the information they need to complete their work.

Map out your content strategy

You can create a content calendar for any type of content you publish, whether that’s a blog post, an email, or a webinar. A content calendar is a tool to help you plan your content production for the month and year ahead. Think of it as a to-do list for your content. You can add and organize your content ideas on a calendar and then publish the content, schedule social media posts, and promote your content whenever you’re ready. And you can even schedule when you write your posts or create videos.

content marketing calendar

Define your content goals

Content strategy is a long-term process. Before even beginning to think about a content calendar, you need to have a clear understanding of what you want to accomplish with your content. This will help you determine what types of content you will create and when you will post. At a minimum, your content goals should cover your website, social media, and any other digital properties you may have.

Set your frequency

What you choose to publish in your content marketing calendar will depend on how often you want to post. Your content marketing strategy should reflect your overall goals and determine what publishing frequency will work best for you. For example, if you want to build your brand and get your content in front of as many eyes as possible, you may consider posting daily. If you’re looking to gain new customers and keep your existing customers engaged, you may want to aim for two posts a week.

Determine which platforms make sense for your content

Next, you’ll want to determine which content types make sense for each channel. For example, if you’re planning to publish video content, you’ll want to create a separate calendar for that channel. If you want to add the content to your website, you’ll want to include that on your website calendar. The goal is to create a calendar that matches your marketing goals.

Create your content plan

A content strategy helps you organize and plan for what you want to create and publish on your website, social media channels and other marketing channels. It also helps you refine your content creation process to make it more efficient. If you don’t already have one, create an editorial calendar to manage your content creation and publishables.

Align your content with buyer personas

To make content marketing work for your business, you need to know your audience and create content that speaks to them. Before you create your content marketing calendar, do some research to learn more about your target audience. Take note of what they want to read, what they’re looking for, and what they might be interested in buying. Determine what questions they have and what information they need to make a purchase. For example, if your audience is a B2B buyer, they might be looking to research the products or services available in your category or find a list of options. If you’re targeting millennials, you might create content around what they’re interested in, including lifestyle, food, travel, or something fun.

content marketing calendar

Create a persona list

The cornerstone of a buyer persona content marketing plan is a list of buyer personas. You can create a buyer persona list by taking a look at your current customers and those you wish to attract. For example, if you sell software, you may have two buyer personas: A B2B buyer persona that’s buying software for their company, and an end-user buyer persona that’s looking for software to help them manage their day-to-day tasks.

Understand their needs and challenges

Your content marketing calendar will need to align with your buyer personas in many ways. For example, if a buyer persona includes busy professionals with little time for social media, they’ll want to find your content on social media in the first place. And if they’re planning a wedding, they’ll want to find your content in search and on websites where they plan to purchase products. Your content calendar should reflect the needs of each buyer persona, so you know where to publish and when.

Define your solution

If you’re writing a guide, you’ll need to determine what your audience is looking for before writing your content. If you’re writing to inform, you want to make sure you understand the problems your audience is facing and how your solution will fix those issues. For example, if you’re writing a post for a small business audience, you might want to discuss how to budget for a new marketing campaign and why marketing automation is a good fit for small businesses. In the next section, we’ll look at how to plan your content calendar with the buyer persona in mind.

Craft your content strategy

When planning your content marketing calendar, consider your buyer personas and your content goals and craft a content strategy that aligns with those goals. For example, if your goal is to help buyers find a solution to a problem they’re having, your content strategy should align with this goal and include content that answers questions like “How can I fix my problem?” or “What products can help me fix my problem?”

Prioritize your content by what matters most

Your content marketing calendar should be organized according to the priorities of your business. While you may not be able to do everything that your content marketing should accomplish in a year, you can work on prioritizing your content marketing goals and create a content calendar that helps you focus on the content that matters most for your business.

content marketing calendar

Determine your content strategy

Now that you’ve identified your content categories, you can create a content strategy to make sure all your content is on-topic and helps your audience solve their problems. Don’t spend all your time creating content when you don’t have a clear plan. A content strategy will help you determine when to create your content, the keywords you should use, your social media strategies, and more.

Understand your client’s challenges

To create a content calendar that works for your organization, understand exactly what challenges your clients are facing. The content you create should solve their specific problems. If you don’t know what those challenges are, you won’t be able to create content for them that will bring in leads.

Define your frequency

One of the most basic decisions you’ll need to make is how often you plan to publish your content. You’ll likely have multiple content types and different priorities for each one, so the best way to set up your content calendar is to break it down by category. That will help ensure your content is published at a steady enough pace that your audience won’t feel overwhelmed and will keep your content fresh and new. We’ll talk more about how to break down your content calendar in the next section of this post.

Group your content by topic

By topic, I mean organize your content around a single keyword or topic. This helps you create an overall brand voice and consistency throughout your content. This ensures that your content remains relevant to your target audience and helps you create a sense of trust with them. For example, if you sell shoes online, you might want to organize your content by footwear. This allows you to create content around the best shoes for winter, spring, or fall, depending on the season.

content marketing calendar

Email marketing

Your content should keep your audience up to date on what you’re working on and help you connect with them, but it’s not the place to send out your promotional messages. Instead, create a separate email campaign with a segmented list of your customers to build and nurture relationships. You can send out this email on a regular basis (such as every month) to keep your audience engaged and remind them of why they signed up in the first place. That way, they’re more likely to buy from you when you have a new promotion or offer.

Social media marketing

It’s no wonder that social media is one of the most popular ways to increase brand awareness, engage with customers, and drive traffic to your website. But to do this effectively, you need to organize and segment your social media posts into categories that make sense for customers. For example, if you offer a variety of products, create a separate social media category for each product to make it easier for customers to find information about what’s available.

Content marketing

With a content marketing calendar, your content schedule becomes a strategic asset. It helps you plan what you’ll say, when, and to whom and ensures consistency in your messaging. Plus, you’ll be able to optimize each piece of content for different audiences and different search engine results.

Lead and contact management

Once you’ve identified the content you want to share, you’ll need to know how to reach the right people. If you have a list of email contacts for your audience, that’s a great place to start. You can add people to your list based on their roles, interests, and where they are in the buying funnel. If you don’t already have a list of contacts, you might want to consider creating one. But if you don’t have time or the energy, you can create a lead magnet. A lead magnet is something that helps your audience solve a problem or get closer to a goal. If you create an ebook, for example, you can offer it as a lead magnet to attract potential customers.

In conclusion, if you want your content marketing calendar to be effective, you need to make sure it is tailored to your specific needs and goals. Take the time to consider what you want to achieve and then create a calendar that will help you get there.