Content marketing associate: how to create a content marketing strategy for 2020? If you’re new to the concept of content marketing, you may be wondering how to create a content marketing strategy for 2020. Luckily, we’ve got you covered! In this blog post, we’ll go over the key elements of a content marketing strategy, how to create a content marketing strategy for 2020, and how to use content marketing to grow your business. Check out the rest of the article to learn more!
Define your content marketing goals and needs
Without knowing where you’re headed, it’s impossible to figure out how to get there. Before you can create a strategy, you need to know your goals. If you want to increase brand awareness, then your goal might be to get your content shared on social media. If you want to increase traffic to your website, then your goal might be to publish an e-book. Without a goal, it’s impossible to know what content you need to create or how to measure your results.
Set your goals and objectives
Set your goals and objectives in the context of your marketing plan. Your goal setting should be based on the goals outlined in your overall marketing plan and your organization’s mission, vision, and values. Set your content marketing goals based on your organization’s goals and the goals of your clients.
Know what you want to achieve
Define your content marketing goals before you create content. If you don’t know what you want to achieve, you won’t create content that helps you achieve it. Set goals for how you want to engage with your audience, how much traffic you want to drive to your website, or how much revenue you want to make through your content. Your content marketing goals should be challenging but achievable. Your content marketing strategy will be the roadmap to helping you achieve your goals.
Understand your audience
When developing your content, make sure you’re speaking to the right people. A content marketing strategy for 2020 should be customized to your audience, so determine who you’re targeting and what they want to read. Set buyer personas to understand what content to create to attract your ideal customers.
Define your content plan
The first step in creating an effective content marketing plan is to determine your content goals and your target audience. Once you know these things, you can create a content plan that aligns with your goals and meets the needs of your audience. It will also determine what type of content you create and how often you publish it.
Understand your customer’s challenges and pain points
If you don’t know what your customers care about, you can’t create content that will help them solve their problems. So, before you begin creating content, you need to understand your audience’s challenges and pain points. By understanding your customers’ biggest challenges and solving them, you can offer them solutions they need. When you create content around those solutions, you’ll gain the trust of your audience and build a relationship with them.
Manage customer service calls more efficiently
One of the biggest challenges for small businesses is managing customer service. While automation can reduce the number of customer service calls, it does not replace a live agent, which is an important tool to help solve customer issues. A content marketing strategy can help to improve how your business solves customer service issues, so your customers can be satisfied when they call.
Improve the customer experience
When your customers search for a solution to a problem, they expect your content marketing to answer the question. But you need to give them something more than that. Your content needs to help them resolve their problem in a way they can use today. If you want to help them solve a problem, create helpful content that demonstrates your expertise. This shows your customer that you care about helping them resolve their problem.
Reduce costs
Cost is one of the biggest challenges for content marketing teams. In this era of digital content, it is easier than ever to produce high-quality content. But, it doesn’t come for free. You will need to invest in high-end equipment, software, and work with a team of experts in the industry. You can choose to outsource content creation to a company that offers content creation as one of their services. This way, you will be able to save on the cost of maintaining and managing your own content team.
Avoid disruptions
If you’re planning to create new content, you need to be mindful of any potential problems that could arise when people are busy and distracted. It’s important to consider the impact your content might have on your customers’ lives when they’re preoccupied with other priorities. Think about what else they’re working on and when they’re likely to be distracted. For example, if your customers are likely to be busy looking after a small child, you should plan for that when creating your content. If you’re working on a project you’re really proud of, you might not want to add more stress by publishing new content that could potentially distract your audience.
Improve productivity
If your content is solving your customers’ problems, it’s likely that they don’t have to think about it anymore. This should translate to increased employee productivity. If your content marketing strategy is aimed at solving your customers’ problems, your internal teams will use it to solve their own problems. This will help them to be more efficient and more effective at work.
Define your content marketing strategy
You need to define your content marketing strategy before you create your content. Your content marketing strategy will determine what type of content you will create, for which audience, how often you will publish, and how you will promote it. If you don’t set your strategy first, you risk producing content that does not serve your goals.
Define your content marketing goals
Your content marketing goals should be aligned with your organization’s overall goals and the tactics you are pursuing. This will help you make better decisions and evaluate whether or not your marketing efforts are working. When you know what you want to achieve, it will be much easier to determine what type of content you should create. For example, if you want to drive leads for your new product, you might create a how-to guide that answers the most common questions new customers ask about it.
Understand your client’s challenges
One of your goals as a content marketing strategist is to understand your client’s business, challenges, and goals. Your goal is not to create a generic content marketing strategy for your clients but to create a customized content strategy that matches their specific needs. You will need to research your clients to understand them and their business so that you can create content that will resonate with them.
Determine what content to create
To create a successful content marketing strategy, you need to determine what type of content you want to create. Do you want to create educational content or create how-to guides? Do you want to share industry news or offer tutorials? Knowing what type of content to create will help you determine what type of topics to cover and how to best to present your information.
Create your content plan
Your content creation strategy will vary depending on whether you’re a B2B or B2C organization or if you’re looking to attract new customers, grow your current customer base or both. Some of the key components of a content marketing strategy will be outlined here, but the specific details will depend on your goals and your business.
Create the right content strategy
One of the most important parts of a content marketing strategy is figuring out what types of content you’ll be creating. This includes figuring out what type of content your audience is interested in and what your customers need to solve their biggest challenges. When you create the right type of content for your audience, they’re more likely to share it and link to it from other websites and social media pages.
Create and align your content marketing team
The first step in creating a content marketing team is to find an employee who can manage the content creation process on a full-time basis. This employee should be a writer, editor, designer, videographer, or any combination of those roles. They will be in charge of creating content that helps build your brand and satisfy your audience’s needs. They’ll manage the overall timeline of content creation, and work with the rest of your team to keep their editorial calendars and brand guidelines up to date.
Create your content marketing team
First, you need to create your content marketing team. While there are many roles to play, a core content marketing team should include a writer, designer, and editor. These roles are crucial because they will be creating the content that your audience is reading. Additionally, your team should also manage your social media accounts. These roles are important because they are responsible for consistently creating great content that will attract your ideal audience to your page.
Define your roles and responsibilities
First, you need to decide who will be responsible for creating the content and when. For example, you might want to hire a full-time writer or a freelancer on a contract basis. Or maybe you want to ask your current in-house team members to contribute more. You can also choose to outsource some of the work. For example, you could hire a writer to do the keyword research and then create the content for you.
Create your content strategy
If you don’t have a strategy laid out, you’ll waste time and money. A solid content strategy lays the foundation of all your other marketing efforts. It helps you determine what content to create, how and where to distribute it, and how to measure its success.
Align your team with your organization
Even before you create a content marketing strategy, you need to think about your team. In the context of the Content Marketing Associate, it’s important that you make sure your team is aligned with your organization. Even if your organization is a single person working alone, you still need to make sure your work and communications are aligned with your organization’s goals.
Ensure your team is the right fit for your organization
A content marketing team needs to have the right skill sets to work on your content marketing goals. They need to know how to create high-quality content that engages your customers. They need to be experts at optimizing content and ensuring it’s found in the search engines. They also need to know how to create content to attract and engage influencers and how to manage the social media channels that your content lives on.
Develop your content calendar
First, take a look at what you have to share in your content and build a list of content ideas. If you’re not sure what topics to focus on, you can look at what your audience is already engaging with and search for questions they frequently ask on social media or in Google. When you’ve built a list of content ideas, make a calendar that breaks down your content by month and organize it by topic. The easiest way is to use a tool like Google Calendar or even a spreadsheet.
Start with your client’s goals
You can’t create a content calendar without knowing your end goal. What do you hope to accomplish with your content? Knowing your end goal will help you determine the right length, message, and tone for your content. And if you know what your client hopes to get out of their content—and how they plan to measure the results—you can create content that helps them meet their goals.
Create a content plan
Before putting your content into your content marketing campaigns, create a content plan. A content plan outlines what types of content you want to create and when you plan to publish it. It also takes into account your audience and their interests, helping you to create content that they’re more likely to engage with. A content plan helps you manage your content calendar. As your team produces new content, add it to your plan and make sure that you stay on schedule.
Develop your content calendar and schedule
A content marketing calendar is the list of planned content you publish on your website and social media channels. It outlines when you will publish a specific piece of content and allows you to plan content creation in advance. You can create a content calendar in a spreadsheet, or use a software solution.
Create a style guide
Creating a style guide for your organization can help you maintain consistency in all of your content. This means that no matter who is writing your content, they’ll be working with the same voice, tone, and organization. A style guide can also help you create a quick overview of your entire website or social media channel, making it easier to quickly find content.
In conclusion, if you want to create a content marketing strategy for 2020 that will help you achieve your business goals, remember to focus on creating quality content that is relevant to your target audience, and make sure to promote your content through effective channels. If you do these things, you will be well on your way to success.
