Content marketing 101 is a great place to start if you’re looking to build a profitable content strategy. In this article, you’ll learn the basics of content marketing, including how to build a content strategy, how to write blog posts, and how to promote your content. Check out the rest of the article to learn more!
Define your goals and objectives
Set your goals at the beginning of the process so you know what you want to accomplish. You may be looking for more traffic, more social media shares, or increased sales, for example. Define your goals and work backward to create a plan to accomplish them. You can then create content around your goals and publish it on your website and in other places. This content will attract the right audience, helping you reach your goals.
Determine what you want to accomplish
Creating a content marketing strategy is a lot like mapping out a road trip. You need a clear destination in mind, but it’s not enough to just know where you want to go. You need to know the route you plan to take, and how you plan to get there. A great content marketing strategy will help you determine the right goals and objectives for your business and guide you in the creation of your content strategy.
Write down what you want to change
Before you can create content you need to know what you want to accomplish. You need to know what your goals are. This is the foundation of every marketing campaign. Whether your goal is to increase brand awareness, drive more traffic to your website, or increase conversion rates, you need to know what your goal is. You need to be crystal clear about your goals and write them down so you can refer back to them as needed.
What obstacles might prevent you from meeting your goals?
You can’t meet your goals if you don’t know what they are. Set your goals in a way that makes sense for you and your business. For example, you might choose to create a video to increase your brand awareness. That might be challenging if you have no video equipment and no budget. You might decide to write a blog post about how to deal with frustration when working with contractors. If you have a lot of experience with frustration, that might be an easier goal to meet.
Define what success will look like
If you don’t define what success means for your content, you’re liable to make the wrong choices. For example, if you care about pageviews, you might publish content that gets a lot of shares but little in the way of pageviews. Or you might write great content, but because you don’t know the difference between long-form content and short-form content, you might not know that your best long-form content is driving the most conversions.
Map out the steps to make it happen
Before you can develop a content marketing strategy, you need to figure out what you want to accomplish. Put it in writing. Your content marketing strategy should include a list of goals and objectives that define your overall strategy, as well as the actionable steps you need to take and teams involved in executing them. Your goals and objectives should be detailed enough to help you measure whether you’re on track to achieve them.
Understand your client’s needs
When working with a new client, the first thing you need to determine is what their business goals are and what problems they’re looking to solve. This helps you determine what types of content you should be creating and promoting so that you’re attracting the right audience and ultimately helping them achieve their business goals.
You need to know what problems your client is trying to solve
If you don’t know what your client is trying to accomplish, it’s impossible to determine what content you should create to support them. It may sound obvious, but this is one of the most common mistakes content marketers make. In fact, I’ve worked with clients who have spent thousands of dollars on a marketing campaign and created content that no one was interested in, or worse, didn’t even bother to promote.
You need to understand what the client’s goals are
What does your client want to achieve with their content? Their goals will determine the content plan and the type of content they will need to share. If they want to increase brand awareness, you’ll need to create informative, educational content that your audience will enjoy reading. If they want to increase brand engagement, you’ll need to create shareable, entertaining content that your audience will want to share with their friends and family.
You need to understand the client’s challenges
In the context of content marketing, you need to understand the client’s challenges and work to solve them. This means understanding your audience, your competition, and how you can help your client solve their problems. It also means knowing what your client’s goals are and how you can help them achieve them.
You need to understand the client’s budget
If you don’t know the budget of your potential clients, you can’t create a content marketing strategy that’s in line with their needs. That said, you don’t need to know the exact amount that the company is going to spend on content marketing in the immediate future. Rather, you need to understand the current budget and have a general idea of the projected amount in the coming year. For example, if a company has a marketing budget of $100,000 per year, you should know that and not focus solely on the $50,000 that they’re planning to spend this year.
You need to understand your client’s timeline
One of the hardest challenges that content marketers face is developing strategies for their content that are in line with their clients’ expectations for when they need to see results. Clients have different priorities for when they want to see results. Some clients are more interested in getting quick wins, while others are more interested in building a portfolio of work to show off down the line.
Create your content plan
A content plan outlines the type of content you want to create, as well as the goals you want to achieve with your content. It also includes a schedule for when you’ll create your content. As a general rule, you don’t want to be creating new content more than twice a week, especially in the beginning. You don’t want to flood your audience with new content and have them get overwhelmed. It’s important to build a content schedule that works for you and your business, and to stick to it.
Define your content type
Now that you have a good idea of what kind of content you need and what type of content you want to create, it’s time to think about your content type. If you are going to create an email campaign, you want to know the appropriate length of your email copy, the type of images you will use, or if you will create a webinar, you need to know the appropriate length of your session.
Determine your frequency
Your content marketing strategy should also consider how often you plan to publish new content. For example, if you are planning to publish new content weekly, you likely won’t need to write an entire post every single week but you might be able to repurpose some of your older blog posts into shorter, more frequent content.
Determine your distribution channel
Your content strategy should also identify the different places where you want to distribute your content. This can include social media, e-mail, and your website, among other options. Consider the different channels that your ideal customers use to discover your content and incorporate these into your content creation process.
Determine your frequency
Next, assess how often you should publish content on each channel. You should publish on social media daily, as you should aim to publish high-quality, original content. Your blog should be a place for you to share in-depth, long-form content. Your podcast, on the other hand, should be reserved for deeper discussions that require more time to prepare.
Determine your frequency
Your content marketing strategy should define how often you publish your content, but don’t be fooled into thinking you should publish a new post every single day. While more is often better, it’s not necessary to publish content every single day. The number of times you publish should be based on your audience, your product, and your goals. If you sell a product that helps people make decisions every week, you may consider publishing a blog post every week. But if you’re trying to grow awareness about your brand, you might publish a blog post every month.
Determine your frequency
Knowing how often you need to post to your social media pages will depend on your business, your industry, and your target audience. For example, if you’re a local plumber, you may want to post about your services once a week to keep your audience engaged. If you’re a high-level executive working in a corporate setting, you may want to post to your social media pages daily to stay in front of your biggest audience.
Determine your frequency
Knowing how often to post is one of the most common questions asked about creating a content marketing plan. It’s important to create a content schedule that works for you and your audience, whether you’re planning on posting a few times a week or every other day. Determine how often you want to publish and stick with it. Your audience will understand if you post consistently or if you publish less frequently.
Develop your content strategy
In this process, you’ll create a plan for your content that outlines your different types of content and outlines when you will create each type of content—and how much you’ll need of each. You’ll also want to make sure that the content is appropriately segmented so that your audience is interested in consuming it. Finally, you’ll want to look at each piece of content you have and ask yourself if it is still providing value to your audience. If it isn’t, you’ll want to repurpose it.
Start with your client’s goals
Before you start writing, make sure you have a clear idea of what your content strategy should accomplish. It’s fine if you don’t have a finished plan yet—that’s why it’s called a plan. But you need to know the basics at least. Begin with your goals and work backward to come up with a plan. As you work on your content, refer back to your goals to make sure you’re on track.
Understand their audience
Knowing your audience and how they interact with your brand gives you the ability to create the right type of content to attract and retain them. What content does your audience love? What content is your audience struggling with? Is your content written in a way that your audience can understand? Or is it too technical? If you can understand your audience, you can create content that solves their biggest pain points and gives them a reason to buy from you.
Map out your content ideas
Not only do you want to write for your audience, but you also want to write for the search engines. The better your content is optimized, the more likely it will rank higher in the search engine results. That may sound simple, but it’s a lot more involved than it sounds. You need to create a keyword research plan to figure out which keywords are the right ones to use. And you need to make sure you’re using the right keywords in your content. Google’s keyword planner can be a big help here. There are some SEO tools you can use as well, including the free SEOQuake keyword planner.
With your content marketing strategy, consistency is key to building a successful content marketing campaign. If you publish a post every week on a specific topic, your audience will expect a similar type of information every time they follow your brand. This consistency helps build trust with your audience, and if they like what they find, they’re more likely to return to your website or social media profiles.
Produce and promote your content
Once you’ve created your content, it should be promoted through social media and your website. Social media is a great way to engage your audience and drive traffic back to your website, so make sure you incorporate sharing options wherever appropriate. There’s no need to create multiple accounts to manage your different social platforms—most social media platforms have a way to manage multiple accounts. You can choose to manage all of your accounts through one account; this way you can schedule content to be posted across your social media accounts.
Create your content strategy
A content strategy is the process of developing a plan to consistently and strategically publish high-quality, relevant content that builds an audience and drives leads. A content strategy includes compiling a list of your top priorities for creating and publishing content, as well as developing a plan for how to stay consistent with your content creation schedule. While you could create your content without a plan in place, it would be a waste of time and effort.
Build your content plan
First, you need to create a content plan. A content plan includes the creation of a content calendar. A content calendar is a schedule of when you will publish your content. You’ll want to plan for consistency. Your content should be published at the same time each week or month. That way, your audience will anticipate when to expect new content from you.
Create your content and promote it
Creating your content is the most important part of the entire process. You need to be creative and think about what your customers will respond to. You need to know your audience and create content that will help them solve their problems or answer their questions. You need to know your business and what products and services you offer and create content that will help your audience find you. The more you create and the more consistent you are, the more likely you will start to build a loyal audience. And the more you engage with your audience and provide them with valuable information, the more they will want to stay with you.
In conclusion, if you want to create a content marketing strategy that actually makes you money, there are a few key things you need to keep in mind. First, you need to create content that is valuable and interesting to your target audience. Next, you need to make sure that your content is easily accessible and shareable. Finally, you need to create a call to action that encourages your readers to take action. By following these simple tips, you can create a content marketing strategy that will help you make money and build a successful online business.